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Helena

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Advertising on ChatGPT : what’s being prepared for French advertisers

OpenAI is recruiting in Paris and is preparing for the arrival of advertising on ChatGPT in France, in a digital advertising market that is already experiencing strong growth.

Post-depression brain fog : an unexpected lead with an existing drug

A British clinical study suggests that the brain fog that persists after depression does not follow the same biological mechanisms as mood, and could be alleviated by a drug already used to treat constipation.

Marriage in France : the age of newlyweds reaches a record high

According to Insee, the average age at marriage has never been higher in France. Key figures, reasons for this decline and the adaptation of the wedding market.

Promo codes and discounts : what the regulations really say

Reference price, Omnibus Directive, permanent promo codes sanctioned: what you need to know to avoid fake discounts and legally combine promo codes and cashback.

Google AI Overviews in France : what the drop in SEO traffic means for agencies

Deployed in France since July 22, 2026, Google's AI Overviews are causing organic traffic on informational queries to drop. What this means for SEO and GEO.

Weddings in France in 2026 : the average budget rises to over €19,000

Average budget, cost per guest, regional disparities: what the 2026 figures reveal about the wedding industry in France.

Back-to-school move: why students are turning to storage units

Rising rents, ever-smaller studios: at the start of the 2026 school year, more and more students are turning to self-storage to fit their belongings into a smaller living space.

Impostor syndrome: where does this doubt come from that affects 7 out of 10 people

A study published in Nature Communications sheds new light on impostor syndrome: the problem may not be actual performance, but the way some people evaluate it.

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