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Agency, Webmarketing & SEO

Agency, Webmarketing & SEO

SEO : a Google bug skews visibility statistics in AI results

Emma -
Since August 13, a bug confirmed by Google is skewing the new generative AI performance report in Search Console. What this means for SEO agencies.
Agency, Webmarketing & SEO

Google Spam Update : what the new update means for websites and agencies

Helena -
Deployed from August 18 to 21, the new Google spam update targets abusive content practices. No new anti-AI rule, but a crackdown on spam. Analysis.
Agency, Webmarketing & SEO

GEO : why web agencies are adding visibility in generative AI to their SEO offering

Jeanne Talleau -
The GEO (Generative Engine Optimization) is gaining ground: more and more web agencies are adding to their SEO services the optimization of brand visibility in responses from ChatGPT, Perplexity, and Google AI Overviews.
Agency, Webmarketing & SEO

Web and SEO agencies: consolidation is accelerating with AI

Emma -
Mergers, acquisitions of technical tools and the rise of artificial intelligence : the market for French web and SEO agencies is being reshaped, with concrete consequences for client companies.
Agency, Webmarketing & SEO

GEO : how web marketing agencies are adapting to AI-powered search

Helena -
Since the arrival of Google's AI Overviews in France, web marketing and SEO agencies are rethinking their methods. A closer look at GEO, the new pillar of search engine optimization.
Agency, Webmarketing & SEO

Digital advertising in France: the market has reached a new milestone, driven by social and retail media

Emma -
L'Observatoire de l'e-pub (SRI, UDECAM, Oliver Wyman) estimates French digital advertising revenues at €6.7 billion in the first half, up 12%. Analysis of the figures and the consequences for agencies.
Agency, Webmarketing & SEO

AI-generated content: what the new European regulation means for agencies

Elise -
Since 2 August 2026, Article 50 of the AI Act imposes transparency obligations on certain AI-generated content: what this concretely means for agencies and advertisers.
Agency, Webmarketing & SEO

Advertising market in France: CTV and retail media drive growth, despite advertisers’ caution

Emma -
The French advertising market reaches €29.7 billion in 2026 (+4.9%), driven by connected TV and retail media, while more than half of advertisers plan to reduce their budgets.
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