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Agency, Webmarketing & SEO

Agency, Webmarketing & SEO

Advertising market in France: CTV and retail media drive growth, despite advertisers’ caution

Emma -
The French advertising market reaches €29.7 billion in 2026 (+4.9%), driven by connected TV and retail media, while more than half of advertisers plan to reduce their budgets.
Agency, Webmarketing & SEO

Google AI Overviews in France : what the drop in SEO traffic means for agencies

Helena -
Deployed in France since July 22, 2026, Google's AI Overviews are causing organic traffic on informational queries to drop. What this means for SEO and GEO.
Agency, Webmarketing & SEO

Choosing an SEO agency in 2026: the new criteria in the era of AI-powered search

Elise -
Data transparency, GEO mastery, clear reporting: the criteria that matter and the warning signs for choosing an SEO agency in 2026.
Agency, Webmarketing & SEO

Digital advertising in France: the market soars by 12% in the first half of 2026

Elise -
Digital advertising in France reached €6.7 billion in the first half of 2026, up 12%. Social video and retail media drive the growth.
Agency, Webmarketing & SEO

PowerPoint agency vs freelancer : which choice for high-stakes commercial presentations ?

directmag -
In the business world, the presentation is of paramount importance. It is often at the heart of commercial processes, strategic meetings and crucial decision-making....
Agency, Webmarketing & SEO

Make yourself known and recognized! Optimize your visibility on the web

directmag -
Simply being present on the internet is no longer enough. Above all, you must have influence in your niche. Good online visibility determines your...
Agency, Webmarketing & SEO

Sustainability in lottery : Green practices in software development

directmag -
In an era where environmental consciousness is paramount, industries across the globe are reevaluating their practices to align with sustainability goals. The lottery sector,...
Agency, Webmarketing & SEO

Transform your referral sales with an effective referral strategy

directmag -
I. The referral strategy framework Referral marketing is a powerful tool that, when harnessed effectively, can significantly boost sales and brand recognition. To create a...

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