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CATEGORY

Development, Digital Marketing & SEO

SEO : Google suspends its sanctions against the SEO parasite in Europe

Since August 30, 2026, Google's manual actions against "site reputation abuse" (parasite SEO) no longer have any effect for internet users in the European Economic Area. What this means for publishers.

Third-party cookies in Chrome : why Google has definitively abandoned its Privacy Sandbox in 2026

Google ended its Privacy Sandbox program in October 2025 : third-party cookies remain enabled by default in Chrome. What this reversal means for advertisers and agencies.

Google anti-spam update : what the August rollout changes for websites

Google completed its third anti-spam update of the year on August 21. Analysis of this rapid rollout and its concrete consequences for websites and e-commerce.

TPE-PME websites : why they have become the preferred entry point for ransomware

Nearly one in two ransomware victims in France is a micro-enterprise, SME or mid-sized company. Outdated plugins, untested backups, poorly monitored hosting : why the website remains the weak link and how to secure it.

Google AI Overviews in France : what changes for site visibility

Since July 22, 2026, Google's AI Overviews have been rolled out in France. Traffic drop, falling click-through rates: what it means for sites and how to adapt.

Digital strategy : rethinking engagement with the iAdvize solution

Companies are continuously seeking to streamline the digital purchasing journey. To meet consumers' new demands, deploying the iAdvize solution is a strategic move. This...

SEO: why human content is regaining the upper hand against AI on Google

A Semrush study of 42,000 French pages confirms it: after the latest core update, sites relying on human-written content are 8 times more likely to reach the top position.

Record fine under the Digital Services Act : what changes for online platforms

The European Commission has imposed €550 million on AliExpress under the Digital Services Act. What this record sanction means for merchant sites and online platforms.

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