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Development, Digital Marketing & SEO

Development, Digital Marketing & SEO

Google anti-spam update : what the August rollout changes for websites

Elise -
Google completed its third anti-spam update of the year on August 21. Analysis of this rapid rollout and its concrete consequences for websites and e-commerce.
Development, Digital Marketing & SEO

TPE-PME websites : why they have become the preferred entry point for ransomware

Helena -
Nearly one in two ransomware victims in France is a micro-enterprise, SME or mid-sized company. Outdated plugins, untested backups, poorly monitored hosting : why the website remains the weak link and how to secure it.
Development, Digital Marketing & SEO

Google AI Overviews in France : what changes for site visibility

Emma -
Since July 22, 2026, Google's AI Overviews have been rolled out in France. Traffic drop, falling click-through rates: what it means for sites and how to adapt.
Development, Digital Marketing & SEO

Digital strategy : rethinking engagement with the iAdvize solution

directmag -
Companies are continuously seeking to streamline the digital purchasing journey. To meet consumers' new demands, deploying the iAdvize solution is a strategic move. This...
Development, Digital Marketing & SEO

SEO: why human content is regaining the upper hand against AI on Google

Helena -
A Semrush study of 42,000 French pages confirms it: after the latest core update, sites relying on human-written content are 8 times more likely to reach the top position.
Development, Digital Marketing & SEO

Record fine under the Digital Services Act : what changes for online platforms

Elise -
The European Commission has imposed €550 million on AliExpress under the Digital Services Act. What this record sanction means for merchant sites and online platforms.
Development, Digital Marketing & SEO

LinkedIn : 41 % of long posts would be generated by artificial intelligence

Helena -
A Pangram study of nearly one million posts places LinkedIn far ahead of other social networks in terms of AI-written content.
Development, Digital Marketing & SEO

Digital accessibility: company websites under threat of heavy fines

Elise -
Since 2025, French companies must make their websites accessible under the RGAA. In 2026, inspections become tougher and financial sanctions become a reality.
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