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CATEGORY

Development, Digital Marketing & SEO

Development, Digital Marketing & SEO

LinkedIn : 41 % of long posts would be generated by artificial intelligence

Helena -
A Pangram study of nearly one million posts places LinkedIn far ahead of other social networks in terms of AI-written content.
Development, Digital Marketing & SEO

Digital accessibility: company websites under threat of heavy fines

Elise -
Since 2025, French companies must make their websites accessible under the RGAA. In 2026, inspections become tougher and financial sanctions become a reality.
Development, Digital Marketing & SEO

ChatGPT Atlas is shutting down: what the closure of OpenAI’s AI browser means for web professionals

Emma -
OpenAI has shut down its ChatGPT Atlas AI browser less than a year after its launch: reasons, alternatives and impact for marketing and web teams.
Development, Digital Marketing & SEO

NIS2 and loi Résilience : what awaits web agencies and digital service providers

Helena -
The law transposing the NIS2 Directive is to be examined in September 2026: cybersecurity obligations, thresholds, sanctions and timeline for French web agencies, hosting providers and digital service providers.
Development, Digital Marketing & SEO

Influencer marketing: French brands are increasing their budgets

Emma -
587 million euros invested in 2025, +81% in three years : influencer marketing is firmly established in brands' advertising budgets in France.
Development, Digital Marketing & SEO

AI-generated content and SEO: what Google really penalizes

Jeanne Talleau -
AI Content and SEO : Google does not penalize AI itself but low-quality content. What changes with the Core Updates 2026.
Development, Digital Marketing & SEO

Advertising on ChatGPT : what’s being prepared for French advertisers

Helena -
OpenAI is recruiting in Paris and is preparing for the arrival of advertising on ChatGPT in France, in a digital advertising market that is already experiencing strong growth.
Development, Digital Marketing & SEO

SME websites : still one third of French companies absent from the web

Elise -
According to the Baromètre France Num, 64.6% of French SMEs have a website: where does France stand, what obstacles persist, and what support exists for companies still absent from the web.
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