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Development, Digital Marketing & SEO

Development, Digital Marketing & SEO

ChatGPT Atlas is shutting down: what the closure of OpenAI’s AI browser means for web professionals

Emma -
OpenAI has shut down its ChatGPT Atlas AI browser less than a year after its launch: reasons, alternatives and impact for marketing and web teams.
Development, Digital Marketing & SEO

NIS2 and loi Résilience : what awaits web agencies and digital service providers

Helena -
The law transposing the NIS2 Directive is to be examined in September 2026: cybersecurity obligations, thresholds, sanctions and timeline for French web agencies, hosting providers and digital service providers.
Development, Digital Marketing & SEO

Influencer marketing: French brands are increasing their budgets

Emma -
587 million euros invested in 2025, +81% in three years : influencer marketing is firmly established in brands' advertising budgets in France.
Development, Digital Marketing & SEO

AI-generated content and SEO: what Google really penalizes

Jeanne Talleau -
AI Content and SEO : Google does not penalize AI itself but low-quality content. What changes with the Core Updates 2026.
Development, Digital Marketing & SEO

Advertising on ChatGPT : what’s being prepared for French advertisers

Helena -
OpenAI is recruiting in Paris and is preparing for the arrival of advertising on ChatGPT in France, in a digital advertising market that is already experiencing strong growth.
Development, Digital Marketing & SEO

SME websites : still one third of French companies absent from the web

Elise -
According to the Baromètre France Num, 64.6% of French SMEs have a website: where does France stand, what obstacles persist, and what support exists for companies still absent from the web.
Development, Digital Marketing & SEO

AI-generated content: what Google really penalizes (and what it allows)

Jeanne Talleau -
No, Google does not ban AI-written content : it penalizes mass production without added value. Official rules and best practices.
Development, Digital Marketing & SEO

AI Overviews : Google rolls out its AI summaries in France, what this means for websites

Helena -
Google will roll out its AI summaries and its AI Mode in France by September 23, 2026. Impact on traffic, guarantees to publishers and GEO reflexes to remain visible.
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