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The top 10 causes of startup failure and how to prevent them

The primary reason for the approximately one-third of new enterprises that fail during the first two years is incompetence. There’s no denying that companies don’t collapse on their own. The proprietor is nearly always to blame for a business’s failure. In a lot of those situations, the company owner doesn’t realise he is failing until it’s too late. However, lack of experience shouldn’t be an excuse for failure given the availability of expert counsel and assistance. In this article, we have provided you with great tips to help you survive the first five years of your business.

Tips to survive a startup business

Let’s take a deep dive into how you can avoid business failures.

1. Lack of business planning

Everything starts with planning. You must also make a plan or a strategy to start the business. Making a plan makes it easier to concentrate. Without thorough preparation, which includes not consulting other experts, you run the risk of being caught off guard by unanticipated circumstances and plunging into a dark realm. Many hazards may be avoided, but only if preparation is made.

2. Bad business model

The foundation of every company is its business model, which outlines how your business may make money and be valuable in the commercial and economic spheres. Some firms prioritize the solution over the enterprise model because they care so much about it and are so involved in it. The characteristics of an unproductive and ineffective company model include a high acquisition cost, a poor or anonymous client lifetime value, and the absence of hierarchical customer acquisition strategies. Check to see if your customer’s buying procedure follows a hierarchical structure. In a year, the cost of acquisition (CAC) must be recouped from consumers.

3. No experience

Lack of business expertise and pertinent leadership experience in areas like organization, structuring, strategy, networking, hiring and managing staff, compensation, capitalization, and identifying and evaluating the hidden risks and exposures connected with running a new company is a major factor in the failure of many new business owners. A business may become less competitive if its negotiators are unable to reach agreements that accurately represent the state of the economy. The most prosperous businesspeople conduct research for this reason. To assist in structuring their firm and enhance their comprehension and commercial acumen, they research, acquire knowledge, and connect with mentors, attorneys, accountants, and other specialists. However, if businesses utilise automation tools in their business processes, they might learn from automated systems. For example, in the trading business, auto trading bots like Immediate Connect provide traders a unique learning experience by offering them a demo account option. In this way, they refine their skills and learn a variety of trading strategies.

4. No uniqueness in products/services

A common reason why new businesses collapse is that the products or services they offer are not special or in high demand. When it comes to business, the most marketable product usually has a competitive advantage. Before starting a new company, consider whether your products or services are unique from those of your rivals or something that no one else makes or offers better. If you are starting a technological firm, for instance, the technology shouldn’t be easily accessible on the market. When there aren’t many companies offering what you do, your product becomes the clearest option.

5. Not understanding customers’ needs

Anytime you start a new company before you are certain whether or not consumers need or want to purchase your good or service, you are setting yourself up for failure. Are you sure that prospective clients will genuinely pay the price you intend to charge? Entrepreneurs who neglect to address unfavourable reviews from customers, follow up with them to make sure the goods and services fulfil their needs in terms of functionality and quality or gather and analyze customer feedback to make necessary improvements to their offerings—all contribute to the failure of their businesses. Good management also demonstrates an awareness of and comprehension of the demands of the consumer. You may utilize your understanding of what consumers want and why they need you to convince both current and new clients that working with you is in their best interests.

6. Inability to get funds

You will need to raise finance when you start a business, whether it comes from your own savings or funds from others. Paying your debts, loans, and other financial obligations becomes challenging when you don’t have enough money. Therefore, your ability to expand or scale the firm will be hampered by a shortage of funding and an inability to draw in investors. A lot of startup companies fail because they are not profitable, run out of money, don’t raise the right sort of capital at the right time for the right price, estimate the quantity of capital too little, or don’t realize how expensive borrowing money is. Running out of money can also be a sign of other issues like inadequate management and a lack of company planning.

7. Absence of an exit strategy

Most recently established business owners lack a determined exit strategy. The last thing they want to think about is how they will close their business—they are too busy building it.

However, you usually lose out on possible returns if you wait until you have to sell due to insolvency or bankruptcy when you have to retire, or when you receive an unsolicited offer. Without a well-thought-out exit strategy, the business owner frequently makes mistakes that will prevent the firm from being sellable when the time is right or fails to recognize when the company is nearing or past the best moment to depart. The three most common departure options are closure (voluntary liquidation), M&A (mergers and acquisitions), and IPO (initial public offering).

8. The wrong partner

An inadequate business partner might harm your company. When partners fight all the time and put each other down, the company will eventually fail and/or the relationships will get so bad that they will have to walk away from the firm. 60% of organizations fail due to issues inside the management team, according to data. A team’s morale can be destroyed by ongoing disputes.

Having the appropriate partner is just as important to a successful organization as recruiting crucial people. The surviving founders serve as investors and silent partners, and you can delegate day-to-day management to the appropriate partner. By taking care of these problems early on, you’ll have more time to concentrate on managing a profitable company.

9. Absence of online presence

Many new businesses fail because they don’t have a website or a social media presence.

Selling your goods or services and drawing in new clients depend heavily on your company’s marketing efforts. A website, social media presence, search engine optimization, and excellent content are all excellent means of introducing yourself and your company to prospective clients. You may utilize social media platforms like LinkedIn, Pinterest, Twitter, and Facebook to increase the number of new clients that find you or your business. Having an internet presence is crucial, even if your product or service is not sold online.

10. Ineffective marketing

A new company will fail if it has wrong employees, no or ineffective marketing, and discord among the founders. Companies that don’t have the marketing expenditures to experiment with novel advertising and marketing techniques sometimes lose money and are left behind by their competitors. The goal of all your marketing efforts is to increase consumer awareness of your good or service. Because of this, marketing is necessary for all businesses to some extent. Astute entrepreneurs spread the news via print, broadcast TV advertisements, internet media, and other channels as early as possible. Smart businesspeople will employ digital, mobile, social media, online video, and over-the-top (OTT) content marketing more and more as their primary channels for consumer interaction, distribution, and income generation.


Only those Businesses thrive that struggle in the first five years of their startup journey. If they incorporate the above-mentioned strategies into their businesses, they can avoid the risk of failure. The rule is that always research about your niche and come up in the market with the best product that has unique characteristics if you want to thrive in the competitive business landscape.

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