DIRECT Magazine Webinar Series
Webinars
Results, Not Rocket Science: Multichannel Marketing and Triggered Programs
Now Available On Demand--Whether it’s customers adding their names to do-not-call lists, opting out of e-mail communications or throwing direct mail in the trash, marketers must ensure their messages are timely, relevant and received. Sounds like rocket science, doesn’t it? But it’s not. Tools are available now to send timely and relevant messages triggered by a customer action or event. Register for this Direct Webinar sponsored by Click Tactics to find out how....
Testing in a Multivariate World: A Webinar for E-mail Marketers
Now Available On Demand--Most e-mail marketers test. But how many are doing it an effective way? We’d say less than half. But there is a better way. It’s called multivariate testing, and it should be at the top of every e-mail marketer’s to-do list. Want to know more? Tune in for this Direct Webinar on the subject sponsored by Merkle|Quris....
Bring Them Back to Life: How to Fix Your Broken Direct Response Campaigns... Fast!
Now Available On Demand--Nothing is worse than deploying a direct campaign and waiting for results that never come. The sales force starts screaming while the VP of Marketing is hovering over your desk to see how you’re going to fix things fast. If you are faced with direct campaigns delivering less than expected results or you want to avoid failed campaigns, then this session is for you....
Air Pacific USA Taps Spacedog
Air Pacific USA has tapped Spacedog as its agency of record....
Online Catalog Number Jumps: Oxbridge
The number of online catalogs jumped from 7,440 to 8,903 over the past year, according to the just-released edition of The National Directory of Catalogs....
