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Pushing the Envelope
DIRECT's executive editor Beth Negus Viveiros writes about the lighter side of direct marketing in Pushing the Envelope. A member of the magazine's editorial staff since 1995, she offers the perspective of a consumer with behind the curtains knowledge of the DM world.
Fishy But in a Good Way
Feb 1, 2008 12:00 PM, BETH NEGUS VIVEIROS I've come to the realization that I have no right to be impatient with my toddler sons' short attention spans mainly because I'm not sure if my own is ...
Ho-Ho or Ho-Hum?
Jan 1, 2008 12:00 PM, BETH NEGUS VIVEIROS Up on the laptop, Click, click, click. Some missives inspired sales, While the others didn't stick. The holiday party season is upon us. This year impress your guests with gourmet delights from GourmetFoodMall ...
And the Winners Are
Dec 1, 2007 12:00 PM, BETH NEGUS VIVEIROS As I type this, the lights have just flickered out in my jack-o'-lantern, which means it's time to pore over the holiday catalogs. Between Labor Day and ...
Funky, Flirty, Loud and Lemony
Nov 1, 2007 12:00 PM, BETH NEGUS VIVEIROS Today everyone has multiple storefronts. There's your catalog cover, your Web site home page, and, if you're a brick-and-mortar retailer, your physical, ...
Now That's a Good Idea!
Oct 1, 2007 12:00 PM, BETH NEGUS VIVEIROS What do you hope to bring home from DMA07 this month? For my money, the best souvenir would be a few good ideas. I don't necessarily mean things that ...
Mail Call
Aug 1, 2007 12:00 PM, BETH NEGUS VIVEIROS Here's the mail, it never fails. It makes me want to wag my tail. When it comes, I want to wail maaaaaiiill!!!! Joe and Steve, Blue's Clues OK. Not really. ...
Thinking Out of the Big Box
Jul 1, 2007 12:00 PM, BETH NEGUS VIVEIROS At the recent ERI eXchange conference in Boston, Best Buy International CEO Bob Willett spoke about the Minneapolis retailer's customer-centric transformation. ...
TSW Seeks MHITD*
May 1, 2007 12:00 PM, BETH NEGUS VIVEIROS A few weeks ago, I interviewed podcasting gurus Dave Mansueto and Dave Chekan, co-founders of Liberated Syndication, recently acquired by Wizzard Software. ...
By the Pound?
Apr 1, 2007 12:00 PM, BETH NEGUS VIVEIROS Forget about those silly blinking Cartoon Network signs that caused so much hubbub in Boston. Marketing campaigns crying for our attention in public places ...
Greetings, Earthling!
Mar 1, 2007 12:00 PM, BETH NEGUS VIVEIROS Printers, envelope makers, lend me your ears. I come bearing good news: Direct mail is here to stay. I realized this as I re-searched a piece on greeting ...
No Promotion Before Its Time
Feb 1, 2007 12:00 PM, BETH NEGUS VIVEIROS It's a cold afternoon in January, and a woman's thoughts turn to drinking. Well, why not? I mean, something has to take the chill off the old bones, right? ...
I Gotta Do What?
Nov 1, 2006 12:00 PM, BETH NEGUS VIVEIROS SO DO YOU LIKE THOSE hoops? Shine 'em up a lot, do ya? Stroke them when no one is looking and coo in a raspy voice Seriously, a lot of you out there must ...
Timing is Everything
Oct 1, 2006 12:00 PM, BETH NEGUS VIVEIROS IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We ...
Where's the Beef?
Sep 1, 2006 12:00 PM, BETH NEGUS VIVEIROS SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house ...
Wiggles and Doctor Who and SpongeBob, Oh My!
Aug 1, 2006 12:00 PM, BETH NEGUS VIVEIROS If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I'm ...
Somebody Gets It
Jul 1, 2006 12:00 PM, BETH NEGUS VIVEIROS AS AN OBSERVER OF THE direct marketing world, I often have experiences where I slap my head and say, Yea! They get it! There also are times when I shake ...
I Am Your Monkey, Walt Disney
Jun 15, 2006 12:00 PM, BETH NEGUS VIVEIROS I'M JUST AS CYNICAL AS THE next gal. But when it comes to my kids, I'm as big a pile of manipulatable mush as you'll ever find. My oldest son Jacob is ...
Generation Gap
Jun 1, 2006 12:00 PM, BETH NEGUS VIVEIROS SMART COMPANIES HAVE A good handle on how to serve their customers. Others, well they try, but they miss the mark. Three different businesses served three ...
But Does It Go With Jelly and Snot?
May 1, 2006 12:00 PM, BETH NEGUS VIVEIROS OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought ...
Lights, Camera, WAAAAH!
Apr 1, 2006 12:00 PM, BETH NEGUS VIVEIROS IT WAS QUITE A SIGHT. As John Williams' theme to Star Wars trumpeted through the air, a majestic fleet marched forward. The Imperial Guard? Think even ...
Notes From the Diaper Bag
Mar 1, 2006 12:00 PM, BETH NEGUS VIVEIROS WRITING THIS ISSUE'S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior ...
Can We Shop Early?
Feb 1, 2006 12:00 PM, BETH NEGUS VIVEIROS WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue, ...
Avoiding the Rush
Jan 1, 2006 12:00 PM, BETH NEGUS VIVEIROS THE FROST IS ON THE pumpkin and a chill is in the air, so it's time to start reviewing holiday catalogs. Well, not really. As I write this, it's the first ...
My Big Silver Car
Dec 1, 2005 12:00 PM, BETH NEGUS VIVEIROS EVERYBODY HAS CERTAIN songs that mark particular moments in their lives. My first car, for example, was a red Chevette. It wasn't a sporty vehicle by ...
Turning the Periodical Tables
Nov 1, 2005 12:00 PM, BETH NEGUS VIVEIROS BACK IN THE EARLY 1990S, I took a temporary sabbatical from writing to venture into the world of circulation. (Translation: I needed to pay the bills, ... |
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