Letters to the Editor
Jul 1, 2008 12:00 PM
I agree with Tom Collins' assessment of Kyocera's ad (The Makeover Maven, May). I was nodding with each thing he criticized, almost mouthing Tom's questions ...

Letters to the Editor
Jun 9, 2008 7:01 PM
Readers weigh in on Loose Cannon: One Casino Would Rather Switch Than Fight, Direct Newsline, Monday, June 09, 2008 with a horrendous pun, an informed history of casino marketing, and a generous, if self-serving, invitation. ...

Letters to the Editor
Jun 2, 2008 7:37 PM
Letters in response to Loose Cannon: Two Young Men Meet The Wizard From Oz, Direct Newsline, Monday, June 02, 2008 ...

Letters to the Editor
Jun 1, 2008 12:00 PM
FOUR FOR TOM Thanks to Tom Collins for sticking to his principle that form must follow function and not the other way around. By not caving in to the ...

Letters to the Editor
May 1, 2008 12:00 PM
MISDIRECTED DIRECT MAIL Richard H. Levey's February Loose Cannon column brings to mind an ongoing issue I have with the direct mail I've received. While ...

Letters to the Editor
Apr 14, 2008 9:31 PM
Copious letters in response to Loose Cannon: Big Brother, The Gray Lady and Me By Richard H. Levey: ...

Letters to the Editor
Apr 9, 2008 9:14 AM
Regarding your reference to the "Beefy Cheesy Melt" copy theme, I was reminded that, every time I start a new direct mail project, I am overwhelmingly grateful that ...

Letters to the Editor
Apr 1, 2008 12:00 PM
SUGGESTION BOX I think Tom Collins' January makeover is an improvement, but could be less junky looking or simply less cluttery by moving the How We Helped ...

Letters to the Editor
Mar 25, 2008 7:31 AM
Tongue well in cheek though you were, it is interesting to see what happens when one applies the logic of direct marketing legislation to TV advertising. ...

Letters to the Editor
Mar 19, 2008 7:22 AM
As a former mail order marketing and advertising manager, I read the news of the Sharper Image problems with a feeling of nostalgia. ...

Letters to the Editor
Mar 18, 2008 7:57 AM
Sharp article-- I got the image! ...

Letters to the Editor
Mar 10, 2008 10:15 PM
Readers were infuriated by AT&T’s reaction to a caller in distress, as detailed in this week’s Loose Cannon: Cold Calls column. ...

Letters to the Editor
Mar 1, 2008 12:00 PM
If It's Audio Spam, It's Gone Ruth P. Stevens quoted several interesting people in her piece about voice-mail marketing (Start Talking, January). Unfortunately, ...

Letters to the Editor
Feb 26, 2008 8:07 AM
I'm not surprised that the scientists who used the new method, a wired Montreal Expos baseball cap, continued to get as many erroneous results as the old method, the recycled MRI tank. ...

Letters to the Editor
Feb 20, 2008 7:45 AM
Today's Loose Cannon was a fantastic read, leaps and bounds better than other articles about the late Andi Emerson this morning. ...

Letters to the Editor
Feb 6, 2008 7:51 AM
Regarding the meat clearance sale flier: As a copywriter, I say, "big mistake." ...

Letters to the Editor
Feb 5, 2008 8:01 AM
I agree with your comments about the copy ... my guess is that it was most likely a test piece. ...

Letters to the Editor
Feb 1, 2008 12:00 PM
PCH DEAL SETS DANGEROUS PRECEDENT I read Ray Schultz's January editorial about being a minutes before reading the article regarding Publishers Clearing ...

Letters to the Editor
Jan 29, 2008 8:25 AM
You've once again given me pause for laughter, a chuckle and then, the 'a-hah' moment as I often contemplate the DMA's press releases . . . as in 'what are they thinking?' ...

Letters to the Editor
Jan 15, 2008 7:44 AM
It was a thrill to read what the academics had to say about the best day for e-mail metrics, and particularly to see my old professor Babka-Fresser's razor-sharp mind at work -- although he can occasionally sound like a putz. ...

Letters to the Editor
Jan 9, 2008 8:01 AM
Your point about the gift cards was very well taken. They are a desirable gift, but as you said in your article, some people hate to give them because they are a cop-out. ...

Letters to the Editor
Jan 8, 2008 8:11 AM
Some years ago, in a former existence, I was up-moted to the position of buyer for a large department store. To give you some idea of how well I did in the post, the store is now bankrupt ... gone ... how do you spell pffffht? ...

Letter to the Editor
Jan 1, 2008 12:00 PM
BEING DIFFERENT ISN'T ENOUGH Todd Sullivan (Letters to the Editor, October) believes Dyson's vacuum cleaners being is reason enough for consumers to want ...

Letters to the Editor
Dec 11, 2007 8:11 AM
Trade Post: Will trade monkey, organ (liver) and tin cup for family healthcare and dental plan or best offer. ...

Letters to the Editor
Dec 4, 2007 7:33 AM
Of course, there are many more recent events in the DMA's history -- the waffling when waffles were invented, for instance. ...