A Call for Education
Aug 1, 2005 12:00 PM, BY CHRISTA HEIBEL
TWO YEARS AFTER ITS LAUNCH, more than 60 million people are listed on the Federal Trade Commission's National Do Not Call Registry. That's 60 million ...

Beyond the Traditional
Aug 1, 2005 12:00 PM, By Bob Gillen
ONE OF THE GREATEST obstacles to successful direct marketing campaigns is the difficulty of obtaining accurate mail data. Many of these challenges can ...

Podmarketing
Jul 1, 2005 12:00 PM, BY FRANK SALERNO
In his book The World Is Flat, Thomas Friedman describes how companies that haven't laid one strand of fiber-optic cable have benefited greatly from the ...

They'll Call You
May 15, 2005 12:00 PM, BY JON MILLER
Don't call us. We'll call you. That's what 50 million U.S. households told the telemarketing industry when they signed up for the Federal Trade Commission's ...

Location, Location, Location
May 15, 2005 12:00 PM, BY JIM WHEATON
While geo-demographic data can play a major role in a targeted marketing program, its misapplication can cause poor targeting decisions and a waste of ...

A New Policy
May 15, 2005 12:00 PM, BY IAN TURVILL
After years of strong gains, the insurance industry is entering a soft market where premium growth in most underwriting sectors is declining or negative. ...

Get On A First-Name Basis
May 1, 2005 12:00 PM, BY DEBORA HASKEL
Personalization increases response. These three simple words may strike terror in the heart of the marketing or production manager who has little or no ...

Combo Platter
Apr 1, 2005 12:00 PM, BY MARY ANN KLEINFELTER
A question every direct marketing enterprise faces is whether to use in-house or outsourced creative. There's little doubt the desire to reduce costs ...

The New Advertising-DM Connection
Feb 1, 2005 12:00 PM, BY GRANT A. JOHNSON
In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market ...

Call Center Technology: Image on the Line
Jan 1, 2005 12:00 PM, BY JAMES VANDER PUTTEN
Reinforcing brand essence can be part of any contact center strategy ...

Financial Services: Up Close and Personal
Nov 1, 2004 12:00 PM, BY PETER MESNIK
E-marketing helps financial firms like Boston’s Eaton Vance bond with and reach targeted customers ...

Theoretically Speaking
Sep 15, 2004 12:00 PM, BY JAMES R. ROSENFIELD
Both sides of the brain have to be engaged to understand direct mail's complexities ...