Sponsored Content WEBINAR: ELECTION 2008: E-mail Tips from a Political Insider   WEBINAR: Becoming the Illusionist: The Magic of Using "Brand" to Drive Response without Results Disappearing in the Process   WEBINAR: Score and Win Through Cooperation   TOOLS OF THE TRADE: Holiday's are prime-time for email marketing - maximize your ROI by getting to the inbox   ON DEMAND WEBINAR--MASTER CLASS: High Performance Online and Off-line Strategies for Large Scale Customer Acquisition   FREE WHITE PAPER - Direct Mail and the Internet Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more. Featured Categories Lists and Data Telemarketing Database Marketing E-commerce Web Marketing Agency & Creative Services Print, Production & Paper Lists and Data Processing :: view all categories Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. >> Search Now DIRECT Buzz Blog Webinars Buyer's Guide Calculators JobZone ListFinder Promo Calendar Research Store E-Newsletters Print Magazine This Month in Direct Magazine Deal With It Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive... See Full July Issue

The direct marketing job market is opening up again.

Seventy percent of DM businesses plan to add staff during the third quarter compared with 66% that did so in the prior period, notes a survey by Bernhart Associates Executive Search LLC.

Furthermore, only 2% anticipate cutbacks, the lowest since the survey began in 2001. At the beginning of this year, 5% of all companies anticipated cuts, and 8% predicted them during the third quarter of 2004, says Jerry Bernhart, president of the Owatonna, MN firm that conducts the quarterly poll.

Companies are hiring across a wide range of categories, including analytics, account management, copywriting and marketing.

“Analytics consistently has been leading the way for the past year,” Bernhart adds. “Tools and software are becoming more sophisticated and it takes people with technical skills to use them.”