Deal With It
Jul 1, 2008 12:00 PM, By Beth Negus Viveiros
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive. Clients' ...

Join Them
Jul 1, 2008 12:00 PM, By Beth Negus Viveiros
What does North American Media Group do? A little bit of everything. The Minnetonka, MN-based company targets niche audiences through clubs, continuity ...

Doing Right, in Style
Jul 1, 2008 12:00 PM, By Beth Negus Viveiros
Bill Bass has such strong faith in a multichannel strategy he's positively agnostic about where sales come from. The CEO of fair-trade clothing marketer ...

Content Speculation
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
RSS feeds in e-mail newsletters are helping Forex Capital Markets (FXCM) push relevant information to currency speculators in foreign exchange markets, ...

The Long and Short of It
Jul 1, 2008 12:00 PM, By Richard H. Levey
Pity the marketer sitting in room 1A21 during the recent DM Days New York Conference & Expo. In one morning session, he learned about measuring customer ...

A Bright Outlook
Jul 1, 2008 12:00 PM, By Larry Riggs
Outdoor Lighting Perspectives might be concerned that a lead-generation mailing program it started for its franchisees earlier this year was getting little ...

Small Lender Tries Direct Mail
Jul 1, 2008 12:00 PM, Larry Riggs
Equities First Holdings LLC wanted to persuade financial advisory firms to offer its new consumer borrowing plan. The question was how to get the word ...

The Mobile Mob
Jul 1, 2008 12:00 PM, By Len Shneyder
Yes, you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is walking around with ...

Make a Commitment
Jul 1, 2008 12:00 PM, By Beth Negus Viveiros
These days it seems everybody has a blog or podcast that lets them share their thoughts with the cyberworld at large. But if you want that soul-sharing ...

Extra, Extra
Jul 1, 2008 12:00 PM, By Randall Hines and Robert Lauterborn
Advertising books often will suggest the top 10 or so rules for writing award-winning headlines. (We found four such lists on the Web in less than half ...

A Nice Story
Jul 1, 2008 12:00 PM, Ray Schultz
Look elsewhere if you want a dose of midsummer cynicism. This column should be illustrated with a happy face. Exactly 10 years ago this month I was suffering ...

Oh, the Places I Will Go
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
I've been out and about a lot recently. Here's a few things that crossed my mental desk in my travels. You want to be my friend? What's in it for me? ...

You Can't Even Say Hello?
Jul 1, 2008 12:00 PM, Ken Magill
Why is it that so many direct marketers use traditional tactics sure to backfire in e-mail while ignoring old-school practices that most likely will pay ...

Tiptoeing Toward a Big Idea
Jul 1, 2008 12:00 PM, Thomas L. Collins
Those of you who are old enough and fortunate enough will recall that wonderful Danish pianist/humorist Victor Borge. He combined mischievous tricks at ...

Missed It By That Much
Jul 1, 2008 12:00 PM, Richard H. Levy
Here's a riddle: What do children's fears of being eaten by bears, a survey of unfaithful wives and socially disruptive snoring have in common (aside ...

Nope, Don't Wanna Talk Wid You
Jul 1, 2008 12:00 PM, Herschell Gordon Lewis
That was the delightfully friendly (fiendly?) way a telemarketer opened what turned out to be a delightfully short conversation with whoever delightfully ...

Chicago Is Game
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
To some, Chicago may be just a city. But to others it's a brand. Mark Mitten, senior vice president, marketing and legacy for the Chicago 2016 Olympic ...

Whale Call
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
Carvel's Fudgie is swimming into mobile marketing this summer to promote the chain's new line of frozen drinks. Consumers who text to 78247 will receive ...

On the Fast-Forward Track
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
For many television viewers the digital video recorder is their very best friend. But to advertisers spending valuable budget dollars trying to reach ...

Twinkle, Twinkle
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
If the sky seemed so bright one night in June that you had to wear shades, blame the Direct Marketing Educational Foundation. Last month the DMEF handed ...

Letters to the Editor
Jul 1, 2008 12:00 PM
I agree with Tom Collins' assessment of Kyocera's ad (The Makeover Maven, May). I was nodding with each thing he criticized, almost mouthing Tom's questions ...

Listline
Jul 1, 2008 12:00 PM
NEW LISTS Military Issue Sky Media LLC is offering a customer list from its Military Issue collectibles catalog. It includes the names of 21,476 buyers ...