Networking Opportunity
Feb 1, 2008 12:00 PM, By Beth Negus Viveiros
Sure, online social networking is all the rage. But remember good old-fashioned in-person events, where human beings interacted face to face instead of ...

Tide Turns for A&P
Feb 1, 2008 12:00 PM, By Richard H. Levey
Here's a marketing insight you probably didn't know: Cleaner supermarket shoppers tend to be better fed. Well, one could infer that by looking at A&P ...

Engaging Consumers
Feb 1, 2008 12:00 PM, Donn Rappaport
In the past, most direct marketers followed the axiom Keep it simple, stupid. These days progressive DMers offer consumers a breathtaking array of options ...

The Golden Age
Feb 1, 2008 12:00 PM, RAY SCHULTZ
Here's a stumper you may not be able to answer: Which DM trade publication published the following story? The baby was born on a Tuesday and officially ...

These Goose Eggs Are Brass, Not Gold
Feb 1, 2008 12:00 PM, HERSCHELL GORDON LEWIS
We're in the middle of an epidemic. The force-communication goose that's supposed to lay golden eggs e-mail is laying so many brass eggs that when we ...

They're Nuts
Feb 1, 2008 12:00 PM, Beth Negus Viveiros
If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS' went nuts. Or rather, ...

Man Your Battle Stations
Feb 1, 2008 12:00 PM, Beth Negus Viveiros
It isn't news to anyone that consumers in America are more concerned about data and privacy issues than ever before. The issue is not going to just disappear, ...

The Next Big Boom
Feb 1, 2008 12:00 PM, Beth Negus Viveiros
Look around at your top account execs, creatives, copywriters and Web designers. Think you'll still have all that expertise in 10 years? Maybe not. In ...

Fishy But in a Good Way
Feb 1, 2008 12:00 PM, BETH NEGUS VIVEIROS
I've come to the realization that I have no right to be impatient with my toddler sons' short attention spans mainly because I'm not sure if my own is ...

Red Zone
Feb 1, 2008 12:00 PM, Beth Negus Viveiros
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its jazz, swing and blues format. The station debuted ...

Curmudgeon on Film
Feb 1, 2008 12:00 PM, Beth Negus Viveiros
On a recent afternoon at the cinema, we were thrilled to see a shout out to Direct's own Herschell Gordon Lewis in the new movie In the comedy about a ...

Deal or No Deal
Feb 1, 2008 12:00 PM, Beth Negus Viveiros
Wikidealz.com launched recently with the hope of bridging the social networking and online shopping worlds. The site's been in the works for about six ...

Get to Know DMFA
Feb 1, 2008 12:00 PM, Beth Negus Viveiros
WHAT Direct Marketing Fundraisers Association MEMBERSHIP About 300 nonprofits and vendors in New York, Boston and Washington. Board members include executives ...

Taking a Flier
Feb 1, 2008 12:00 PM, Richard H. Levey
A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had ...

PUBLIC OUTCRY
Feb 1, 2008 12:00 PM, By Beth Negus Viveiros
Maybe you're an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The ...

Hey, (Your Name Here)!
Feb 1, 2008 12:00 PM, By Grant A. Johnson
In the ongoing search to find the next big idea to take our marketing performance to new heights, we can be forgiven for occasionally going overboard. ...

Now What?
Feb 1, 2008 12:00 PM, By Keith Wardell
The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers. ...

Power to the People
Feb 1, 2008 12:00 PM, By Donn Rappaport
In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years ...

NEW LISTS
Feb 1, 2008 12:00 PM
National Smokers Survey Responders A list of 2.7 million smokers who participated in a national online survey of smoking habits and preferences. More ...

It's Your Reputation, Stupid!
Feb 1, 2008 12:00 PM, By Ken Magill
If there's one concept traditional direct marketers have had trouble grasping, it's e-mail reputation and how it affects deliverability. The reason? It ...

Barracuda Needs a Swift Kick
Feb 1, 2008 12:00 PM, KEN MAGILL
Marketers should bury their collective foot in the rear end of Barracuda Networks' communications department. The Internet security firm certainly deserves ...

Cyber Stumping
Feb 1, 2008 12:00 PM, By Brian Quinton
In case you missed it, something very interesting happened in December at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The ...

Expense Report
Feb 1, 2008 12:00 PM, By Dennis Fay
Most businesses don't know how much they spend on printing because these costs often are bundled with other expenses or buried in departmental budgets. ...

Poor Visibility
Feb 1, 2008 12:00 PM, THOMAS L. COLLINS
To start with: Mea culpa, sorta. In several recent makeovers, I dissected and redid an ad which I later discovered was one of a series of ads. The presumed ...

Perish the Thought
Feb 1, 2008 12:00 PM, RICHARD H. LEVEY
There are some things that should never be purchased from clearance sales. Shark repellent, for one. Heart medication, perhaps. Mail-order brides. Dinner ...

Letters to the Editor
Feb 1, 2008 12:00 PM
PCH DEAL SETS DANGEROUS PRECEDENT I read Ray Schultz's January editorial about being a minutes before reading the article regarding Publishers Clearing ...