The Sagebrush Solution
Jan 1, 2008 12:00 PM, By Richard H. Levey
Some things in Nevada never change. Death Valley has great natural beauty and stultifying heat. Wisenheimers persist in describing Red Rock Canyon as ...

Start Talking
Jan 1, 2008 12:00 PM, By Ruth P. Stevens
What should business marketers do when confronted with a voice-mail greeting? After a bit of investigation, I didn't find much. Voice-mail marketing is nowhere as a discipline. As far as I can tell, no one seems to be talking about it. No one's researching it, setting up tests, or figuring out best practices. ...

Bidart & Ross Gets In the Mail
Jan 1, 2008 12:00 PM, By Larry Riggs
Investment consultants Bidart & Ross decided last year to stop making cold telemarketing calls to drum up leads for its advice about corporate 401(k) ...

Fetch! Good Site!
Jan 1, 2008 12:00 PM, By Beth Negus Viveiros
Anyone who's ever owned pets knows how tough it can be to get them to do what you want. Likewise, online marketers occasionally have a hard time helping customers find the products they're looking for on their sites. ...

The Write Stuff
Jan 1, 2008 12:00 PM, By Michael Kaselnak
Did you know your customers and prospects are getting hit with about 3,000 advertising messages a day? This barrage of noise is making it hard for anyone ...

Listline
Jan 1, 2008 12:00 PM
Those named on this file used credit cards to make purchases at a national retail chain store. The count for the last 12 months is 516,245. Customers work in small or home offices; about 75% are women. The average sale was $65. ...

Dear Friend
Jan 1, 2008 12:00 PM, RAY SCHULTZ
Some marketers think that people without credit deserve whatever they get, and they prove it by treating them like marks. They offer mortgages with variable rates, and credit cards with all kinds of sneaky add-ons. ...

I Dub Thee - Sir Charge
Jan 1, 2008 12:00 PM, HERSCHELL GORDON LEWIS
The American Independent Truckers Association reflects the greed and cynicism blanketing business and industry today. Its published philosophy states baldly, with questionable grammar: “If you are brokering your own freight, you are losing money if you are not assessing a fuel surcharge. Everyone else is applying it, why are you giving up your money?” ...

A Corny Idea
Jan 1, 2008 12:00 PM, Beth Negus Viveiros
If you had the man considered the world's first popcorn chef in your employ, what would you do? Dale and Thomas knew the answer was obvious make him a ...

Oh, Grow Up
Jan 1, 2008 12:00 PM, Beth Negus Viveiros
If you want to grow your enterprise, look within. That's the message from Robert H. Bloom in The Inside Advantage: The Strategy That Unlocks the Hidden ...

Screen Scene
Jan 1, 2008 12:00 PM, Beth Negus Viveiros
“Today's stable and profitable subscription TV services are facing new competition from online and mobile entertainment services,” said In-Stat analyst Gerry Kaufhold in a statement. “The very nature of what consumers call ‘entertainment’ is undergoing a profound change ...

Ho-Ho or Ho-Hum?
Jan 1, 2008 12:00 PM, BETH NEGUS VIVEIROS
Up on the laptop, Click, click, click. Some missives inspired sales, While the others didn't stick. The holiday party season is upon us. This year impress your guests with gourmet delights from GourmetFoodMall ...

Social Capital
Jan 1, 2008 12:00 PM, By Beth Negus Viveiros
Hey, big spender! Wanna spend some time with me... online? More and more, financial services marketers are using viral video and other social networking media ...

Paying Off
Jan 1, 2008 12:00 PM, By Beth Negus Viveiros
Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their ...

Calling All Web Analysts
Jan 1, 2008 12:00 PM, Richard H. Levey
Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research ...

A Bigger Bang
Jan 1, 2008 12:00 PM, By Lisa Hamilton
Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it. But are you looking at the big picture? ...

Trail Mix
Jan 1, 2008 12:00 PM, Richard H. Levey
Not everyone goes to Nevada just to play the slots. Some go there to golf, others to kayak. And the Nevada Commission on Tourism (NCOT) is reaching out ...

Channel Booster
Jan 1, 2008 12:00 PM, By Ken Magill
The results are in and once again, return on investment from e-mail is astronomical compared with other direct marketing channels. But a drastic shift ...

Privacy Crackpots Are at It Again
Jan 1, 2008 12:00 PM, KEN MAGILL
Just when you thought the privacy crackpots couldn't get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list. ...

Widgets? They're Easy
Jan 1, 2008 12:00 PM, By Brian Quinton
Staples has an button for you. In fact, it has several. There's the one that's been featured in its print and television ads since 2005. There's also ...

Another So-So Effort From Dell
Jan 1, 2008 12:00 PM, THOMAS L. COLLINS
Michael Dell of Dell Inc. (formerly Dell Computer) doesn't need my help. In the latest Forbes 400 list, he was rated the ninth-richest man in America. ...

Letter to the Editor
Jan 1, 2008 12:00 PM
BEING DIFFERENT ISN'T ENOUGH Todd Sullivan (Letters to the Editor, October) believes Dyson's vacuum cleaners being is reason enough for consumers to want ...

Tidings of the Post-Holiday Season
Jan 1, 2008 12:00 PM, RICHARD H. LEVEY
Jan. 1, 2008 To: All Employees From: J. Fred Muggs, Merchandise Coordinator, B.S. Pulley Department Stores Re: Reducing merchandise returns Thank you ...