Cleaning Up
Dec 1, 2007 12:00 PM, By Beth Negus Viveiros
Flip on the TV late at night and take a look at the infomercials vying for your attention across the cable spectrum. Many of the spots look like they're ...

Prime Rating
Dec 1, 2007 12:00 PM, By Richard H. Levey
Consumers are entitled by law to a free annual credit report. But there's another way of learning where they stand: Sign up for DirecTV. ...

Nissan Heads North
Dec 1, 2007 12:00 PM, By Larry Riggs
After four years of getting response rates as high as 10% in the United States, Nissan North America Inc. has exported its customer-retention direct mail program to Canada. ...

Bear Market
Dec 1, 2007 12:00 PM, By Richard H. Levey
Direct marketers are spending a little more. They're focusing on existing customers and mailing to in-house lists. So things should be looking good, right? ...

Listline
Dec 1, 2007 12:00 PM
NEW LISTS National Arbor Day Foundation Give-a-Tree Donors This is a list of those who bought greeting cards and had trees planted in national forests ...

Happy, Happy
Dec 1, 2007 12:00 PM, RAY SCHULTZ
We have a pat answer for anyone who wishes us Happy New Year on Dec. 31: What is happy about it? Yes, we're paraphrasing Damon Runyon. But Runyon makes ...

A Direct Visit From St. Ridic-o-las
Dec 1, 2007 12:00 PM, HERSCHELL GORDON LEWIS
'Twas the night before Christmas, and Santa, nonplused, Took a look at his marketing, sighed, and then cussed: What's with all these strange upstarts? ...

Leaving Us Flat
Dec 1, 2007 12:00 PM, Richard H. Levey
Through the years, Direct has received a variety of odd items as direct response promotions, including a red delicious apple sent via priority services ...

DNC Registrants Ready to Renew
Dec 1, 2007 12:00 PM, Beth Negus Viveiros
The Federal Trade Commission has, for the time being, decided not to drop names from the National Do Not Call Registry after the initial five-year registration ...

Data for Dollars
Dec 1, 2007 12:00 PM, Beth Negus Viveiros
Looking for something valuable to sell? Try looking within at what you know. The Official Get Rich Guide to Information Marketing (Entrepreneur Press), ...

And the Winners Are
Dec 1, 2007 12:00 PM, BETH NEGUS VIVEIROS
As I type this, the lights have just flickered out in my jack-o'-lantern, which means it's time to pore over the holiday catalogs. Between Labor Day and ...

PRIMARY CARE
Dec 1, 2007 12:00 PM, By Beth Negus Viveiros
A patient waiting in a cold, crowded doctor's office might not feel particularly chatty. But she's likely to feel a lot more friendly seated at her computer ...

E-mail for Unmentionables
Dec 1, 2007 12:00 PM, By Ken Magill
While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it. ...

Those Wacky COOs
Dec 1, 2007 12:00 PM, KEN MAGILL
Is there a school somewhere teaching chief operating officers how to come up with zany marketing ideas? I once worked for a small business-to-business ...

Community With Characters
Dec 1, 2007 12:00 PM, By Beth Negus Viveiros
If you love or chances are you've visited one of the endless Web sites devoted to the shows. Perhaps you've even blogged about what might happen next ...

The Search/Offline Alliance
Dec 1, 2007 12:00 PM, By Robert Murray
Marketers have many search options — social, personalized, vertical, video and universal search among them. But while it's important to decide which of these make the most sense for your business, it's a mistake to focus on search alone. ...

Bank of America: Used Car Dealer?
Dec 1, 2007 12:00 PM, THOMAS L. COLLINS
They say money can't buy love. Apparently it can't buy perfect advertising either. Earlier this year Bank of America bought U.S. Trust for a tidy $3.3 ...

Void and Without Form
Dec 1, 2007 12:00 PM, RICHARD H. LEVEY
The Direct Marketing Association's press releases reveal its penchant for approaching industry developments with a mixture of cautiousness and corporate-speak. ...

BIGGER, NOT BETTER
Dec 1, 2007 12:00 PM
I believe the DM press has a rather myopic vision of the list business with its continued focus on a handful of major firms. It's a mistake to characterize ...