Stalking the Red-Footed Booby
Mar 1, 2006 12:00 PM, BY RICHARD H. LEVEY
ROUGHLY 3,000 MILES FROM cruise line Lindblad Expeditions' New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands' marine ...

Postage Paid
Mar 1, 2006 12:00 PM, RAY SCHULTZ
Say what you want about AOL and Goodmail, but their plan to charge mailers to have their e-mail delivered intact and certified is not a new idea. Pundits ...

Crowd Control
Mar 1, 2006 12:00 PM, KATIE MULDOON
WE DIRECT MARKETERS HAVE LONG BEEN CONCERNED about the ever-increasing crowd of offers competing for consumers' dollars. And not without reason. In mid-December ...

Crashing Through the Blog-cade
Mar 1, 2006 12:00 PM, HERSCHELL GORDON LEWIS
WHAT'S WITH THIS EXPLOSION OF BLOGS? Every schoolkid has one. Every would-be author or philosopher has one. Every frustrated lover has one. That's why ...

Put Up or Shut Up
Mar 1, 2006 12:00 PM, BY KEN MAGILL
AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail's certified e-mail ...

Something Happened
Mar 1, 2006 12:00 PM, BY LARRY RIGGS
MANY MAILERS NO DOUBT thought they'd be telling their great-grandchildren to quit griping that postal reform still hadn't gone through. I was there when ...

Dinner and a Show
Mar 1, 2006 12:00 PM, BY EDA GALENO
A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit. ...

TIMELINE
Mar 1, 2006 12:00 PM
Feb. 7, 2006 The Talbots Inc. said it will acquire cataloger and retailer The J. Jill Group Inc. for $517 million in cash, beating out rival suitor Liz ...

From Junk Mail to Junk Food
Mar 1, 2006 12:00 PM, Ken Magill
One direct marketing ad executive was so fed up with the way some clients treat agencies that he risked a heart attack to draw attention to their misbehavior. ...

Abandonment Issues
Mar 1, 2006 12:00 PM, Richard H. Levey
Just over half of all Web-using consumers report abandoning their shopping carts on sites where they'd intended to make a purchase. If that's not enough, ...

Good News and Bad News
Mar 1, 2006 12:00 PM, BY KEN MAGILL
MARKETERS BARELY GOT a chance to breathe a sigh of relief over the death of a do-not-e-mail bill in Illinois when two more fronts opened up in the battle ...

Retailers Walk Beyond Foot Traffic
Mar 1, 2006 12:00 PM, BY BETH NEGUS VIVEIROS
SPECIALTY STORES USED TO live on foot traffic, but today that's not enough. Retailers need a leg up from things like private-label credit cards and brand ...

Sir Ken Robinson Keynotes CADM
Mar 1, 2006 12:00 PM, BY BETH NEGUS VIVEIROS
A KNIGHT WILL BE OUT DURING the day in the Windy City. Sir Ken Robinson is slated to give the luncheon keynote at the Chicago Association of Direct Marketing's ...

From E-mail to Snail Mail
Mar 1, 2006 12:00 PM, BY LARRY RIGGS
TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why? ...

Burned DMer Sues George Foreman
Mar 1, 2006 12:00 PM, Brian Quinton
FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks ...

Experian's Kiebala Starts Own Firm
Mar 1, 2006 12:00 PM, Richard H. Levey
GEORGE KIEBALA, A 20-year Experian veteran, has left the company to join Exotic Car Share. Kiebala will serve as president and CEO of the newly established ...

Notes From the Diaper Bag
Mar 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
WRITING THIS ISSUE'S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior ...

Stay Tuned for an Important DM Message
Mar 1, 2006 12:00 PM, RICHARD H. LEVEY
THE COCKLES OF MANY A direct marketer's heart were warmed this winter by online shopping's reported fortunes. Doubtless some of the increase in business ...

This Owl Brays Like a Donkey
Mar 1, 2006 12:00 PM, KEN MAGILL
AdFreeBlog.org asks bloggers to swear off corporate advertising. ...

LETTERS TO THE EDITOR
Mar 1, 2006 12:00 PM
TIME-TESTED ADVICE Thanks to Katie Muldoon for sharing her tips on developing clean and compelling catalog design (Direct From Muldoon, January). Over ...

HANDLE WITH CARE
Mar 1, 2006 12:00 PM, By Beth Negus Viveiros
DATA WHERE TO GET it and how to maintain it was the topic of Direct's 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens, ...

Limited-Time Offer
Mar 1, 2006 12:00 PM, By Brian Quinton
Direct response TV marketing depends on two things: An inventory of inexpensive airtime and an audience capable of being surprised to find that yes, they ...

LISTLINE
Mar 1, 2006 12:00 PM
NEW LISTS Disney Movie Club Some 501,345 customers from the last 12 months are named on this enhanced master file. These continuity club members bought ...

A Freedom of Search Issue
Mar 1, 2006 12:00 PM, BRIAN QUINTON
LET ME SAY THIS RIGHT AWAY: I don't want kids to see Internet porn. To that extent, I'm in line with the U.S. Department of Justice, which wants to revive ...

Petco Tests Product Reviews
Mar 1, 2006 12:00 PM, BY KEN MAGILL
Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January ...

The Big Brands Still Don't Get It
Mar 1, 2006 12:00 PM, THOMAS L. COLLINS
HERE'S ANOTHER BRAND AD THAT TAKES A LITTLE figuring out. The most important elements seem to be one of the headlines, “How About a Free Hand?” and a picture of a woman's hand holding a soccer ball signed by Olympic champion soccer player Carla Overbeck. ...

Mail Delivers
Mar 1, 2006 12:00 PM, GENE A. DEL POLITO
THOSE WHO OVERSEE THE DIRECT mail industry's welfare dread the beginning of every new legislative year. I'm undecided whether this should be characterized ...