Surveys/Research

EXCLUSIVE CONTENT: Surveys/Research

Exclusive research from the editors of Direct magazine.

Social Network Visitors Like Shopping Online: Survey
Dec 3, 2007 9:13 AM
Social network Web site visitors are highly likely to make luxury product purchases and use the Internet for shopping, according to survey findings released by Unity Marketing. ...

Bear Market
Dec 1, 2007 12:00 PM, By Richard H. Levey
Direct marketers are spending a little more. They're focusing on existing customers and mailing to in-house lists. So things should be looking good, right? ...

Spending Up, Margins Drop: Direct's Exclusive Survey
Nov 26, 2007 8:11 AM, By Richard H. Levey
Direct marketers are spending a little more this year. They're focusing a little more on existing customers, traditionally a very profitable segment. ...

More for Less
Dec 1, 2006 12:00 PM, By RICHARD H. LEVEY
Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing ...

ONLINE SNAPSHOT
Sep 1, 2006 12:00 PM, By Richard H. Levey
The Johnny-come-latelies of the e-commerce world are catching up. Business-to-business marketers although still trailing those in the consumer sector ...

Annual Database Survey

DMers Invest in their Databases with an Eye to ROI: Survey
Jul 3, 2006 3:09 PM, By Richard H. Levey
Vendors, take note: Marketers will spend an average of nearly $250,000 for database upgrades this year. And they are confident these expenditures will pay out. ...

Annual Forecast Survey

DM Spending to Reach $194 Million in 2010: Forecast
Sep 14, 2006 7:10 AM
Direct marketing expenditures are seen as growing by 6% annually, a rate that will boost 2006's $154.5 billion to $194.2 billion by 2010, according to the most recent Veronis Suhler Stevenson Communications Industry Forecast study. ...

Annual Online Marketing Survey

The Search Is On
Sep 1, 2004 12:00 PM, BY RICHARD H. LEVEY
As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another ...

So, How'd They Do?

In anticipation of last year's DMA Annual conference, Direct polled professionals from every corner of the direct marketing world, to get their thoughts on the current state of the industry, and what they forecast for the then coming year, 2005. See how clear their crystal balls were in "On the Bright Side."

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