Search for Small Businesses
Aug 22, 2006 1:37 PM, By Brian Quinton
Search engine marketing is big -- and getting bigger. Just check Google's latest price-earnings report to see how popular putting sponsored ads next to search results has grown. ...

Special Report: E-mail
Jul 26, 2005 2:07 PM
Marketers are people too. That may be why, when they think of e-mail, their thoughts so often center on the barriers to getting delivered. They fixate on CAN-SPAM compliance, and opt-in opportunities, and the filters that Internet service providers and e-mail services like Hotmail set up to shield their users from illicit (or just unwanted) communications. ...

Special Report: Catalog Marketing
Jul 26, 2005 1:39 PM
Video may have killed the radio star, but it looks like print catalogs and the Internet have a much more symbiotic relationship.

About half of consumers shop by catalogs and online. Forrester Research predicts 2005 might be the year when U.S. Internet sales surpass those of mail order catalogs. However, good old-fashioned print catalogs will still generate many of those online revenues. ...

Special Report: Continuity Marketing
Jul 26, 2005 1:47 PM
Welcome to the latest in a series of special reports from Direct Listline.

This edition is about the marketing of continuity programs.

In this special, we explore how continuities can be a profitable way to connect with buyers who have specific lifestyle interests or needs that must be replenished regularly. We also look at trends and statistics in the market, including the internal dilemma of negative vs. positive option. ...

Special Report: Health and Beauty Marketing
Jul 26, 2005 1:50 PM
Welcome to the latest in a series of special reports from Direct Listline.

This edition is about health and beauty marketing.

In this special, we explore how to reach one of the hot new markets for health and cosmetic products of all types, and how to drill down to ethnic segments. We also report on trends and offer statistics on the market in general. ...

Special Report: Marketing to Children
Jul 26, 2005 1:58 PM
Welcome to Our Special Report on Marketing to Children
Welcome to the latest in a series of special reports from Direct Listline. This edition is about marketing to children, a growing population with growing buying power. In this special, we explore how to reach kids and their parents, whose purchasing decisions they often influence significantly. We also report on trends and offer statistics on what kids are spending their money on and how they spend their time. ...

Special Report: Publishing
Jul 26, 2005 2:03 PM
Welcome to Our Special Report on Publishing
Welcome to the first special report from Direct Listline. This edition is about magazine publishing, a field that increasingly has veered from general interest products to niche titles. In this special, we explore the characteristics of vertical magazines and the markets they serve. We also report on trends and offer statistics on readers in individual audience segments. ...