Opportunities and Challenges
Aug 1, 2004 12:00 PM, BY BETH NEGUS VIVEIROS
Participants: Tim Barlow, vice president, list services group, VentureDirect Worldwide Bob Castle, marketing consultant Lynne Decker, vice president, ...

High Anxiety
Aug 1, 2001 12:00 PM, BY RAY SCHULTZ AND PATRICIA ODELL
Brokers, managers paint a gloomy picture in DIRECT's annual List Roundtable ...

Beyond Data Cards
Aug 1, 2005 1:44 PM, BY BETH NEGUS VIVEIROS
ONCE UPON A TIME, LIST BROKERS MIGHT HAVE FELT their job was as simple as finding the right mix of names for their clients. And list managers may have ...

The Jury's Out
Jul 29, 2002 12:00 PM, By Ray Schultz and Patricia Odell
Uncertainty is the only sure thing among the 12 participants in DIRECT’s annual List Roundtable ...

Bridging the Divide
Oct 1, 2004 12:00 PM, BY BETH NEGUS VIVEIROS
Direct's first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict ...

Person to Person
Feb 1, 2005 12:00 PM, BY BETH NEGUS VIVEIROS
Sometimes it seems like there are more than in the business-to-business creative handbook. Don't get too emotional. Don't be flashy. Don't use humor. ...

Bridging the Divide
Oct 1, 2004 12:00 PM, BY BETH NEGUS VIVEIROS
Direct's first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict ...

E-mail Roundtable: Stand and Deliver
Nov 1, 2004 12:00 PM, BY RICHARD H. LEVEY AND BETH NEGUS VIVEIROS
Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable ...

Prospecting Powwow
Nov 1, 2003 12:00 PM, BY KRIS OSER
Besieged by anti-spam laws and rising consumer mistrust, e-mail marketers and list professionals say that despite it all, prospecting isn't dead. Several ...

Data Management: Data Deputies
Dec 1, 2004 12:00 PM, BY BETH NEGUS VIVEIROS
Compilers discuss information stewardship in Direct’s first database roundtable ...

BORN AGAIN
Mar 15, 2003 12:00 PM
Is CRM dead? That was the first question on our minds when we contacted the participants in this year's DIRECT roundtable. For months, we had been hearing ...