Meet the Broker: David Dotson
Jun 12, 2008 1:45 PM, By Jim Emerson
This week Meet the Broker features David Dotson, who recommends statistical modeling as an antidote to list fatigue. He discusses about how models can benefit mailers and list owners who might be reluctant to release data ...

Meet the Broker: Pat Leone
Jun 5, 2008 1:31 PM
Today we meet Pat Leone, senior account executive at Leon Henry Inc. She's been doing brokerage work for 30 years for a diverse array of clients, so she knows how certain lists perform like the back of her hand ...

Meet the Broker: Diane Widerstrom
May 29, 2008 11:47 AM, By Jim Emerson
Today we meet Diane Widerstrom, vice president of integrated services at Response Media. Widerstrom is a 50/50 broker. Half her work involves Internet media and half is traditional postal list brokerage ...

Meet the Broker: Andrea Timmerman
May 22, 2008 10:05 AM, By Jim Emerson
This week we meet Andrea Timmerman, who oversees catalog brokerage accounts for ParadyszMatera in Minneapolis ...

E-mail Delivers
Nov 1, 2007 12:00 PM, By Ken Magill
Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up. This year's e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008. ...

The Data Squad
Apr 1, 2007 12:00 PM, By Beth Negus Viveiros
The list compiling game isn't as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations ...

Listen Up
Nov 1, 2006 12:00 PM, BY KEN MAGILL
E-MAIL EXECUTIVES ARE GROWING TIRED OF THE lack of attention and budget chief marketing officers give the channel. While they understand that 90% of most ...

A Year of Change
Oct 15, 2004 12:00 PM, BY REBECCA L. JEWETT
“All is flux, nothing stays still.” While the Greek philosopher Heraclitus made that observation more than 2,500 years ago, he could have been presenting an address on the state of today's direct and interactive marketing industry, because change is the name of the marketing game. ...

Taking the Reins
Oct 15, 2004 12:00 PM, BY BETH NEGUS VIVEIROS
A day shy of his one-month anniversary on the job, Direct sat down with new Direct Marketing Association president and CEO John A. Greco Jr. to talk about his thoughts on direct marketing and the future of the association. ...

Tour of Duty
Oct 15, 2004 12:00 PM, BY RAY SCHULTZ
My most vivid memory of Bob Wientzen is from Sept. 11, 2001.
I got him on the phone early that day, one of the two people I could reach (the other was Lois Geller).
For a brief moment the association chief's mask came down, and so did the reporter's, and we connected as two human beings who were stunned by the events. ...