Events in the Direct Marketing Industry

Webinars

Want Stronger Email ROI? Try Advanced Personalization
Jul 9, 2008 2:00 PM
Many marketers personalize their email. But that doesn't mean they get the results they want. For some, the problem is IT. For others, it's a lack of customer insight. But there's one solution that can work for everyone: Advanced personalization. ...

Outside the Inbox: New Ways to Improve E-mail Deliverability
Jun 25, 2008 2:00 PM
Having problems with e-mail delivery? It may be time to stop focusing on e-mail and look at the bigger picture. But that means thinking out of the box. You'll have to try things that seem unrelated to what you're doing. This will be the subject of a Webinar presented by Direct magazine and Lyris. ...

52 ways to raise response rates in a melt-down economy
May 8, 2008 2:00 PM
Bad economic news doesn’t do much to bolster marketing results. But when times are tough, it's time to get tough and make sure you follow best practices in all your online and offline direct marketing efforts. ...




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