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Privacy Witch Hunt Goes After Sears 
Jan 8, 2008, By Ken Magill
Sears last week became the latest business to come under fire from privacy advocates. The charge: The retailer failed to adequately disclose to consumers that joining its My SHC Community would result in tracking software being installed on their computers....
E-mail Spending to Top $2B by 2012: Jupiter 
Jan 8, 2008, By Ken Magill
E-mail marketing spending will go from $1.2 billion in 2007 to $2.1 billion in 2012, according to a new report from JupiterResearch’s lead e-mail analyst David Daniels....
Spam Filters Work: FTC 
Jan 8, 2008, By Ken Magill
Amid a string of grossly self-serving reports from Internet security firms that the vast majority of e-mail traffic is spam comes a little-noticed report from the Federal Trade Commission claiming that ISPs’ spam filters are keeping most unsolicited e-mail from hitting people’s inboxes....
EWay Direct Strikes Deal with Return Path 
Jan 8, 2008
E-mail service provider eWay Direct has signed a deal with Return Path to offer its Delivery Assurance Services to clients free....
Spam King, 10 Others Indicted: DOJ 
Jan 7, 2008, By Ken Magill
A Michigan man considered to be one of the world's most prolific spammers has been indicted along with 10 others, the U.S. Department of Justice announced last week. ...
Connecticut Eyeing Do-Not-E-Mail Registry 
Jan 3, 2008
Connecticut Governor M. Jodi Rell's administration plans to develop a do-not-e-mail list similar to the telemarketing do-not call list. ...
Channel Booster 
Jan 1, 2008, By Ken Magill
The results are in and once again, return on investment from e-mail is astronomical compared with other direct marketing channels. But a drastic shift...
Phishing Attacks Cost Record $3.2 Billion: Gartner 
Dec 26, 2007
Phishing attacks in the U.S. soared in 2007, as $3.2 billion was lost to these attacks, according to a survey by Gartner Inc. ...
The Opportunities and Threats of Transactional E-mails 
Dec 18, 2007, By Ken Magill
As a growing number of marketers take advantage of the opportunities presented in transactional e-mails, one expert is sounding a note of caution....
Stupid PR Watch: Barracuda Needs a Swift Kick 
Dec 18, 2007, By Ken Magill
Marketers should bury their collective foot in the rear end of Barracuda Networks’ communications department. The Internet security firm certainly deserves credit for getting dozens of headlines from lazy reporters and editors worldwide by claiming that 95% of e-mail is now spam. ...
Epsilon Confirms Della Penna Departure 
Dec 18, 2007, By Ken Magill
Marketing services firm Epsilon Friday confirmed that chief marketing officer Michael Della Penna is no longer with the company....
Your Unsubscribe Handling is Probably Lame 
Dec 11, 2007, By Ken Magill
The vast majority of permission-based e-mail marketers miss huge opportunities in the way they handle opt-out requests, according to a new study....
Meet Forrester’s New E-mail Analyst: Julie Katz 
Dec 11, 2007, By Ken Magill
With the exception of clients, e-mail service providers take no one more seriously than the analysts who cover their industry. ESP executives turn to analysts for advice on what types of products, features and services they should be developing, and they hold their collective breath every year waiting for the analysts’ reports ranking them against one another. So it’s big news when one of the e-mail marketing industry’s two main research firms names a new e-mail analyst, as Forrester Research did in October with Julie Katz. ...
Wednesday is Tops for Opens, Clicks: eROI 
Dec 11, 2007, By Ken Magill
Wednesday was the best day of the week in the third quarter of 2007 to send e-mail in terms of click and open rates, according to the most recent study by e-marketing services firm eROI....
Stupid PR Watch: The Pitch from Catatonia 
Dec 11, 2007, By Ken Magill
One of public relations professionals’ biggest complaints about reporters is we don’t return their calls or e-mails. It’s true. We often don’t respond. And the reasons vary. The pitch could be off target. It could be a case of bad timing. We may even find the pitch interesting, make a mental note to follow-up, and then get on deadline and forget about it. Or maybe the reason we didn’t call back is because the pitch put us into a catatonic state. ...
Infocore Partners With Data Wholesaler  
Dec 11, 2007
Infocore Inc. has formed a partnership with a data wholesale firm and gained access to a 40-million name database that includes 20 million records with e-mail addresses. ...
E-mail Spurs Purchase in 50% of Consumers: Study 
Dec 5, 2007
Half of all consumers surveyed have made a purchase as a result of an e-mail solicitation, according to a new study. And 16% did so from messages found in their spam folders. ...
No Matter How You Torture it, E-mail Still Works—Like Gangbusters 
Dec 4, 2007, By Ken Magill
Just over 46% of sales and marketing executives said e-mail drove between 10% and 20% of their firms’ sales either directly or indirectly, according to a recent survey by e-mail marketing software firm Salestream Software. ...
Lawyer Sues Linhardt, e360, Claiming Deceptive E-mails 
Dec 4, 2007, By Ken Magill
An Ohio lawyer is suing e-mail marketer e360 Insight and its president, Dave Linhardt, claiming e360 sent him hundreds of e-mails that constituted deceptive advertising....
‘E-mail Marketing for Dummies’ Debuts 
Dec 4, 2007, By Ken Magill
Wiley Publishing, the firm behind the famous “For Dummies” how-to book series has finally gotten around to e-mail marketing. Written by John Arnold, regional development director for e-mail service provider Constant Contact, “E-mail Marketing for Dummies” covers the basics of e-mail marketing, including how to integrate the channel into a sales strategy and how to figure out what to include in messages to customers. ...
CheetahMail Announces Contract Extensions, Epsilon Touts New Hire 
Dec 4, 2007, By Ken Magill
Experian CheetahMail announced yesterday that Aerosoles, chef Catalog and H&R Block have all extended their marketing services agreements with the e-mail service provider....
E-mail for Unmentionables 
Dec 1, 2007, By Ken Magill
While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it....
Trademark Office Rejects Hormel’s Claim Against Spam Arrest 
Nov 28, 2007, By Ken Magill
In a stinging loss, meat company Hormel’s effort to have anti-spam firm Spam Arrest’s trademark registration canceled has been dismissed....
Print Boosts E-mail, So Why Are You Doing it Wrong? 
Nov 27, 2007, By Ken Magill
Underwear merchant Bare Necessities recently tested coordinating a postcard campaign with e-mail to a segment of its customer file and saw a 15% increase in revenue. So why aren’t more marketers doing it? And of those who are, why are so many doing it so badly? ...
ESP Touts Unspam; Time for a Group Swirly 
Nov 27, 2007, By Ken Magill
Canadian e-mail software provider EliteEmail.com last week published a press release touting that it has signed up to use the offensively misnamed child-protection do-not-e-mail registries in Utah and Michigan—schemes the two states’ legislators crammed down marketers’ throats in 2005 at the urging of a company called Unspam....
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