Direct
advanced search
Advertising | Contact Us | Multichannel Merchant Magazine | DM Buyer's Guide | E-Newsletters | Subscribe
ValueClick Reaches $2.9M FTC Settlement 
Feb 19, 2008, By Ken Magill
Pay-for-performance marketing services firm ValueClick has agreed to pay $2.9 million to the government to settle deceptive advertising charges brought by the Federal Trade Commission, the company announced last week....
DMA’s EEC Takes Over Metrics Accuracy Push 
Feb 13, 2008, By Ken Magill
The Direct Marketing Association’s Email Experience Council has taken over the Email Measurement Accuracy Coalition, it was announced today....
ESP Makes Mailers Provide their own Spam-Complaint Button 
Feb 12, 2008, By Ken Magill
Surely one of the greatest developments in the short history of e-mail marketing is the “report spam” button. Now, e-mail service provider mobileStorm has taken the feedback loop one step further by integrating a complaint tab into its e-mail template so clients must use it. ...
Stupid Media Watch: Europe, No, Wait! The U.S. Tops Spam List 
Feb 12, 2008, By Ken Magill
Of all the lame, lazy assed, time-wasting reporting coming from the mainstream and tech press these days, the prize winners surely have to be the stories regurgitating Internet security firms’ assessments over which “countries” send the most spam....
Another Company Left off the Magilla Vodka Martini List 
Feb 12, 2008, By Ken Magill
From the delayed-response file comes a news release from e-mail service provider Message Systems complaining about being left off the The Magilla Marketing List of Top 40 Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis....
Zeta Announces Executive Lineup 
Feb 12, 2008, By Ken Magill
Zeta Interactive, Al DiGuido’s latest online marketing foray, yesterday announced its executive team....
Melissa Data Launches E-mail Clean-up Tool 
Feb 6, 2008, By Ken Magill
Data services firm Melissa Data Corp. has developed a tool to help keep typos from entering e-mail lists....
Trouble with Comcast? You’re Not Alone 
Feb 5, 2008, By Ken Magill
Dave Linhardt isn’t the only e-mailer apparently having trouble with Comcast. The chief executive of e-mail marketing firm e360 Insight sued Comcast recently, claiming the cable and Internet service provider was blocking his e-mails from reaching recipients. ...
AOL Checking for DKIM 
Feb 5, 2008, By Ken Magill
AOL announced recently it is checking incoming e-mail for the DKIM authentication standard. It has also reportedly made other changes to its whitelisting policy. ...
Epsilon Announces Key Promotions 
Feb 5, 2008
Marketing services provider Epsilon made some fairly significant personnel announcements today....
FTC Obtains $2.5 Million Spam Judgment 
Feb 5, 2008
The Federal Trade Commission has obtained a $2.5 million judgment against Sili Neutraceuticals and Brian McDaid, individually, and doing business as Kaycon Ltd. for Can Spam and FTC Act false advertising violations. ...
E-mail Works with DM, Telemarketing: UK DMA 
Feb 4, 2008
Direct mail and telemarketing are the most successful media to combine with e-mail, according to a report published last week by the UK's Direct Marketing Association. ...
It's Your Reputation, Stupid! 
Feb 1, 2008, By Ken Magill
If there's one concept traditional direct marketers have had trouble grasping, it's e-mail reputation and how it affects deliverability. The reason? It...
Authentication Passes Halfway Point: AOTA 
Jan 31, 2008, By Ken Magill
More than half of e-mail sent worldwide is authenticated, according to the most recent findings from the Authentication and Online Trust Alliance, which is expected to be released Thursday. ...
Retailers Not Capitalizing on Unsubscribes: EEC 
Jan 30, 2008, By Ken Magill
And here comes yet another study showing that most merchants are failing to take advantage of the opportunities presented when someone unsubscribes from their e-mail marketing program—this one from the E-mail Experience Council....
Linhardt Sues Anti-Spammers…Again 
Jan 29, 2008, By Ken Magill
Dave Linhardt sure is spending a lot of time with lawyers these days. The CEO of e-mail marketing firm e360 Insight who has sued Spamhaus, is suing Comcast, and who is being sued by a lawyer in Ohio and an anti-spammer in California, has now filed suit against some anti-spammers on discussion group Nanae—for the third time. ...
E-mail Trust Firm Iconix Gets PayPal, Trend Micro Backing 
Jan 29, 2008, By Ken Magill
Iconix—a company whose technology aims to restore consumer trust in e-mails from companies with which they do business—has taken a significant step toward gaining a critical mass of users by getting PayPal and Trend Micro to offer its technology to their customers....
Yahoo!, Cloudmark Implement Return Path Certification Scheme 
Jan 29, 2008, By Ken Magill
Yahoo! and anti-spam firm Cloudmark have signed on to begin using Return Path’s Sender Score Certification whitelisting program as one of the gauges they use to determine if incoming e-mail is spam....
Emma Offering Video Services 
Jan 29, 2008, By Ken Magill
E-mail marketing on-demand software provider Emma has struck a deal with StudioNow to offer e-mail marketers video editing and creation services....
GSI Commerce to Acquire E-Dialog 
Jan 25, 2008, By Ken Magill
GSI Commerce, an e-commerce platform company, will acquire e-mail service provider E-Dialog for $147.8 million in cash and $9.2 million in stock, making the deal worth $157 million. ...
Fire Mountain Gems Chooses StrongMail 
Jan 24, 2008
Fire Mountain Gems and Beads, an online supplier of jewelry-making supplies, has selected StrongMail Systems Inc. to centralize its e-mail marketing efforts....
Consumers Received a lot of Holiday “Junk:” Return Path 
Jan 16, 2008, By Ken Magill
A significant percentage of consumers noted a surge in promotional e-mail in their inboxes this year and considered much of it to be “junk,” according to a study by e-mail delivery firm Return Path....
Meet Epsilon’s New CMO: Interview with Steve Cone 
Jan 15, 2008, By Ken Magill
Speak to Steve Cone about marketing and it very quickly becomes apparent that direct response advertising runs through his veins. The recently named CMO of marketing services firm Epsilon—this is his third stint with the company—sat down for an interview with this newsletter last week. ...
AOTA Endorses Enhanced Security Scheme 
Jan 15, 2008, By Ken Magill
The Authentication and Online Trust Alliance announced today it is endorsing so-called Extended Validation SSL certificates, a security scheme the group says will help validate Web site owner identities and protect consumers from online fraud....
E-Dialog Names Tim Carruthers VP of Engineering 
Jan 9, 2008
E-mail services firm e-Dialog has tapped Tim Carruthers to serve as vice president of engineering. ...
Previous | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | Next



Back to Top
Browse Issues
Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover
0
September 1, 2008 August 1, 2008 July 1, 2007 June 1, 2008 May 1, 2008 April 1, 2008 March 1, 2008
Browse Back Issues
Browse E-Newsletters
0 0 0 0
0
Subscribe 0 View Sample | Subscribe 0 View Sample | Subscribe
0

© 2008 Penton Media, Inc. Home | Penton Media Inc. | Contact Us | For Advertisers | For Search Partners | Privacy Policy