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Comcast Claims Linhardt Sued to Beat Spam Filters 
Mar 25, 2008, By Ken Magill
Comcast has countersued David Linhardt, president of e-mail marketing firm e360 Insight, and the accusations have begun to fly. The most eye-popping claim Comcast makes is that Linhardt is suing Comcast to learn how he can circumvent the cable provider’s spam filters. ...
iPost Unveils Auto-Targeting Technology 
Mar 25, 2008, By Ken Magill
E-mail service provider iPost today announced it has launched Autotarget predictive analytic technology. ...
Goodmail Launches E-mail Proof-of-Delivery Service 
Mar 19, 2008, By Ken Magill
E-mail certification firm Goodmail Systems yesterday announced a new service that allows businesses such as insurance firms, financial institutions and healthcare companies to have proof electronic messages were delivered....
Somewhere, a Yahoo Marketing Executive Dances on Spitzer’s Grave 
Mar 18, 2008, By Ken Magill
Four years before he became infamous as “Client No. 9,” disgraced former New York Governor Eliot Spitzer’s utter lack of integrity was on full display during an e-mail marketing dispute with Yahoo for anyone who cared to see it....
What the ValueClick Settlement Means to You 
Mar 18, 2008, By Ken Magill
The announcement made by the Federal Trade Commission yesterday that pay-for-performance online marketing services firm ValueClick settled deceptive advertising charges for $2.9 million is not news. ValueClick announced the settlement—which it reached without admitting wrongdoing—almost exactly a month ago in a filing with the Securities and Exchange Commission. What is news, however, is why the FTC says the company was charged. The reason involves what is considered by traditional direct marketers to be one of the two most powerful selling words in the English language: “free.” ...
GOT Corp. Rebranding Name to Campaigner 
Mar 18, 2008, By Ken Magill
GOT Corp. decided it has got to get rid of that name. The e-mail marketing software on-demand provider has rebranded itself to Campaigner, the name of its product. ...
ValueClick Settlement Largest Under Can-Spam  
Mar 18, 2008
Online advertiser ValueClick Inc. will pay a record $2.9 million to settle Federal Trade Commission charges that its advertising claims and e-mails were deceptive and violated federal law, the largest penalty ever awarded to resolve Can-Spam violations, according to the FTC....
‘Spam King’ Pleads Guilty to Fraud 
Mar 18, 2008, By Ken Magill
Robert Alan Soloway, dubbed the “Spam King” by authorities, pleaded guilty last week to felony mail fraud, fraud in connection with e-mail and failing to file a tax return in 2005...
Obsessed with Open Rates? Stop it; Focus on Feedback Loops 
Mar 11, 2008, By Ken Magill
Marketers should obsess over e-mail feedback loops—reports some inbox providers and anti-spam entities offer on who’s complaining about a sender’s e-mail—the way they do open rates, according to Ben Chestnut, co-founder of e-mail service provider MailChimp....
Stupid Media Watch: Do Reporters Ever Think? 
Mar 11, 2008, By Ken Magill
When I was editor of the trade newspaper iMarketing News, I was forever telling reporters that the most important tool they had was their common sense. “I can clean up your writing, but I can’t think for you,” I often said. ...
What the Cyberheat Settlement Means to You 
Mar 11, 2008, By Ken Magill
Lost in the recent coverage of the $400,000-pluse settlement between online pornographer Cyber heat and the Federal Trade Commission were the ramifications for everyone else. But as Thomas Hughes, a marketing and advertising lawyer with Hunton & Williams in Washington notes, they’re serious. ...
E-mail List Prices Drop, Databases, Masterfile Prices Up: Worldata 
Mar 11, 2008
Business-to-business e-mail list prices fell by an average of $2 per thousand, while consumer e-mail lists dropped by $3 per thousand, according to the Winter 2008 List Price Index from Worldata. At the same time, databases and masterfiles, public sector lists, and attendees and members file prices edged up. ...
Stupid Marketer Watch: They’re Kidding, Right? 
Mar 4, 2008, By Ken Magill
And from the completely-screwed-up-priorities file comes one particularly glaring statistic in JupiterResearch analyst David Daniels’ e-mail buyer’s guide released yesterday: 70% of e-mail marketing executives said deliverability features and services are their No. 1 consideration when selecting an e-mail service provider....
Nine Years for Spamming? Supreme Injustice in Virginia 
Mar 4, 2008, By Ken Magill
The Virginia Supreme Court last week upheld spammer Jeremy Jaynes’ conviction, the first felony conviction in the U.S. for spamming. The court ruled that Virginia’s anti-spam law doesn’t violate free-speech rights or unconstitutionally interfere with interstate commerce. The ruling also reaffirmed a sentence that is entirely out of proportion to the crime. ...
Use Lead-Gen Tactics on Blogs: Baggott 
Mar 4, 2008, By Ken Magill
It’s not enough just to have a company blog, or blogs, said Chris Baggott, the former chief marketing officer of e-mail service provider ExactTarget, in a recent interview. In his current gig as founder of Compendium Blogware, Baggott recommends using company blogs to increase the odds of the company appearing in organic search results and then following up with fairly standard online lead-generation strategies that many companies miss. ...
Stupid Title Watch: SVP Thought Leadership and Market Strategy? 
Mar 4, 2008, By Ken Magill
OK, so I made the thought-leader title up. But it wouldn’t surprise me if someone out there holds it. Is it just me, or are titles in the e-mail marketing industry getting somewhat out of control? ...
Stupid E-mail Watch 
Mar 1, 2008, KEN MAGILL
Recently I received what has to be one of the most ignorant e-mail campaigns in the short history of the medium. It came in the form of spam from Bing...
E-mail Opt-outs: An Uneasy Balance 
Mar 1, 2008, By Ken Magill
Most direct marketers seriously mishandle opt-outs from their e-mail files, two recent studies show....
Silverpop's O'Gorman Promoted to SVP 
Feb 28, 2008
Elaine O'Gorman has been promoted to senior vice president of marketing an product strategy at Silverpop, the e-mail service provider announced yesterday. ...
Road Runner Blocking Images by Default 
Feb 27, 2008, By Ken Magill
E-mailers can expect to see their campaigns’ open rates continue to fall, as Road Runner has become the latest Internet service provider to turn images off by default....
Prankster Pollutes Obama’s E-mail List 
Feb 26, 2008, By Ken Magill
A Prankster—or pranksters—has apparently been signing up anti-spammers’ e-mail addresses along with fake, off-color names to Barack Obama’s e-mail list. As a result, people have been getting personalized messages from the front-running Democrat presidential candidate calling them rude names. ...
Stupid E-mail Watch: Obama’s List and the Rest of Us 
Feb 26, 2008, By Ken Magill
While Barack Obama’s e-mail list-building shortcomings may spell trouble for him, they offer the rest of us an opportunity....
ESPs Sign onto Coremetrics Connect 
Feb 26, 2008, By Ken Magill
A slew of e-mail service providers have signed onto Coremetrics’ new integrated offering Coremetrics Connect....
Habeas Announces Partnerships 
Feb 20, 2008, By Ken Magill
Habeas earlier today announced that anti-spam concern Cloudmark will integrate the e-mail reputation and deliverability firm’s SafeList—a whitelist of Habeas-certified non-spamming senders—into its backend processing....
Entrepreneur Aims to ‘Put E-mail Marketers Out of Business’ 
Feb 19, 2008, By Ken Magill
Say one thing for John Halloran: He doesn’t think small. The San Juan, PR-based precious metals trader is sick to death of unsolicited commercial e-mail and claims to have come up with a business scheme to kill it once and for all. And he’s not just talking about fraudulent spam, either. ...
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