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E-Mail Marketing Sophistication Follows Bell Curve 
Apr 29, 2008
The majority of e-mail marketers are neither neophytes nor whiz kids, according to a survey from marketing platform provider Alterian....
Exclusive: Habeas Getting Shopped Around 
Apr 22, 2008
Investors in e-mail reputation firm Habeas have apparently decided it’s time to get some of their money back...
Not Again: Anti-Spam Bill Being Crafted in CA 
Apr 22, 2008, By Ken Magill
A bill is working its way through the California legislature that supporters contend would strengthen its anti-spam laws and could go in to effect as early as this fall, the San Francisco Chronicle reported last week...
Responsys Unveils Relevance Tool 
Apr 22, 2008, By Ken Magill
E-mail software on demand firm Responsys today unveiled a tool the company says will help marketers identify key areas they can work on to improve their e-mail marketing’s relevance...
One in Five Messages Junked in Q4: Lyris 
Apr 22, 2008, By Ken Magill
Nearly 18% of permission-based e-mail sent in the fourth quarter of 2007 was diverted into recipients’ spam folders, according to the latest deliverability study by e-mail service provider Lyris...
Consumers Feel in Control With Opt-in E-Mail: Survey  
Apr 18, 2008
Permission-based e-mail marketing makes consumers feel they are in control of their inboxes, according to a new survey from Merkle Inc....
Apax to Buy Stake in D+S Europe; May Acquire 
Apr 17, 2008
Apax, a private equity firm, will buy 27% of German online marketing services firm D+S Europe for 42.5 million Euros ($67.8 million). The company also said it has offered to buy the entire firm for 13 Euros per share ($20.75)....
Exclusive: Ragy Thomas Out at Epsilon 
Apr 16, 2008, By Ken Magill
One of the better-known names in e-mail marketing circles is apparently going to be on the market in two months. Ragy Thomas, the man who oversaw the technological integration of Bigfoot Interactive and DoubleClick’s former e-mail unit, is leaving the Epsilon’s marketing agency now known as Purple@Epsilon. The decision is reportedly mutual. ...
E360’s Linhardt Vows to Appeal Comcast Ruling 
Apr 15, 2008, By Ken Magill
E360 Insight’s CEO Dave Linhardt said he will appeal the decision rendered against him last week in his lawsuit against Comcast....
What the e360 Decision Means to You 
Apr 15, 2008, By Ken Magill
If there is one message American marketers should take away from last week’s court ruling against e-mail marketer e360 Insight, it’s this: Rightly or wrongly, simply being Can Spam compliant is not enough to get e-mail delivered....
LashBack Launching List Monitoring Service 
Apr 15, 2008, By Ken Magill
Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, is launching a new service called ListMonitor. The new service allows e-mail marketers to monitor the mailing behavior of firms with which they share data, according to LashBack vice president of marketing James O’Brien. ...
E360 Loses Suit Against Comcast 
Apr 14, 2008, By Ken Magill
e360 Insight last week suffered a serious setback in its ongoing legal battles to force ISPs to deliver its e-mail when a judge dismissed the marketing firm’s lawsuit against Comcast....
Yahoo to Acquire IndexTools 
Apr 10, 2008
Yahoo Inc. will acquire Tensa Kft., a Hungarian marketer of Web analytics software which does business as IndexTools....
AOL’s New Blog: Can You Say Opaque? 
Apr 8, 2008, By Ken Magill
AOL launched an official postmaster blog last week that is probably a must-bookmark site for any e-mail marketer. However, let’s hope the quality of the information improves from what has been posted so far. ...
Shop.org Study Shows Healthy E-mail Metrics 
Apr 8, 2008, By Ken Magill
E-mail to house files is the No. 1 marketing tactic used by online retailers with 92% saying they use it and 93% saying they plan to give it higher priority in 2008, according to Shop.org’s State of Retailing Online 2008: Marketing Report. ...
Reported Online Fraud Losses Soar; E-mail Tops Tactics: FBI 
Apr 8, 2008, By Ken Magill
One would hope that by now people would have started getting wise to e-mail scams. But then, one would be wrong. E-mail was by far the most-used vehicle perpetrators of online crime used to contact victims in 2007, the Federal Bureau of Investigation reported last week. ...
Epsilon, CheetahMail, Strongmail Announce New Appointments 
Apr 8, 2008, By Ken Magill
Marketing services firm Epsilon, e-mail service provider Experian CheetahMail and technology provider StrongMail Systems have each announced high-profile personnel appointments recently....
Exclusive: Anonymous Group Takes Aim at Spamhaus 
Apr 1, 2008, By Ken Magill
A group of anonymous e-mail marketers who some believe push the limits of the law has apparently banded together to fight against anti-spam blacklisting organization Spamhaus....
Stupid Experiment Watch: 50 Volunteer to be Spammies 
Apr 1, 2008, By Ken Magill
From the complete-waste-of-time file comes news that Internet security firm McAfee has convinced 50 people to spend a month clicking on pop-ups, signing up for promotions and responding to spam e-mail on computers with no filters installed. Can anyone guess what’s going to happen? … Anyone? Anyone? ...
ESPs Make a Bunch of New-Client Announcements 
Apr 1, 2008, By Ken Magill
Multiple e-mail service providers announced new clients yesterday....
Healthy Dividends 
Apr 1, 2008, Ken Magill
Most marketers would be ecstatic with the $2 million-a-year savings in print costs alone that United Healthcare's custom e-mail newsletter has achieved. But the health insurance provider has more lofty goals....
Nobody Left to Blame 
Apr 1, 2008, KEN MAGILL
It happened again last month: Another JupiterResearch e-mail buyer's guide, another round of press releases from all the service providers congratulating...
Yes They CanPull Pranks 
Apr 1, 2008, Ken Magill
As the primaries chugged along in February, some pranksters apparently found their own path to change by signing up anti-spammers' e-mail addresses and...
Study Finds E-mail Recipients Misunderstand “Report Spam” Buttons 
Mar 26, 2008
Recipients may click “report spam” buttons, but they often aren’t aware of the consequences of doing so, according to a new survey from Q Interactive and MarketingSherpa....
Stunner: FTC Loses Affiliate Marketing Case 
Mar 26, 2008, By Ken Magill
A jury in Seattle Monday ruled that a pornography marketer was not responsible for spam sent by some affiliates, handing the Federal Trade Commission a stunning defeat....
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