Have Brand, Will Travel
Apr 1, 2008 12:00 PM, Beth Negus Viveiros
With the dollar hitting new lows against other currencies, it seems the United States is headed for a recession. Does that mean direct marketers considering international expansion should put those plans on hold? Not necessarily. ...

Down and Dirty
Apr 1, 2008 12:00 PM, Beth Negus Viveiros
If you're a small marketer, chances are good you've got more promotional chutzpah than budget. The Complete Idiot's Guide to Guerrilla Marketing, by Susan ...

Jack's Facts
Mar 1, 2008 12:00 PM, Beth Negus Viveiros
At the DMA's recent Catalog on the Road Day in Cambridge, MA, Jack Rosenfeld told the audience that decades ago someone asked him what direct marketers' three biggest challenges were. Simple, he said. “Postage, postage, postage.” ...

Price Point, Price Counterpoint
Mar 1, 2008 12:00 PM, By Richard H. Levey
What's a direct marketer to do when the CFO insists on raising prices to boost quarterly revenue? Assault is frowned on in most workplaces. So the best ...

Database Spendthrifts
Mar 1, 2008 12:00 PM, Richard H. Levey
DMers may be spending less on some things this year, but not on database systems and analytics. A new survey from Alterian shows that 67% of the companies ...

B-to-B Marketers Must Sharpen Measurement Tools: Forrester
Feb 28, 2008 8:12 AM, By Ken Magill
In the face of what appears to a looming economic recession, business-to-business marketers should beef up their measurement technology so they’re ready when the chief financial officer comes calling, said a report released earlier this week by Forrester Research. ...

Banner Ad Clickers Not Like Other Web Users: Study
Feb 13, 2008 8:17 AM
That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study. ...

Tide Turns for A&P
Feb 1, 2008 12:00 PM, By Richard H. Levey
Here's a marketing insight you probably didn't know: Cleaner supermarket shoppers tend to be better fed. Well, one could infer that by looking at A&P ...

The Next Big Boom
Feb 1, 2008 12:00 PM, Beth Negus Viveiros
Look around at your top account execs, creatives, copywriters and Web designers. Think you'll still have all that expertise in 10 years? Maybe not. In ...

DMA Report: Auto Dealers Achieve Highest ROI for DM
Jan 29, 2008 8:14 AM
Automotive manufacturers are projected to invest $9.8 billion in direct marketing to generate $108 billion in sales by 2012, according to report findings released by the Direct Marketing Association. ...