Get It Together
May 1, 2008 12:00 PM, By Ruth P. Stevens
In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple ...

Inserts Holding Steady, Experts Say
Apr 3, 2008 7:58 AM, By Larry Riggs
Even with recent industry consolidations over the past few years and a looming recession, insert marketing is holding its own and some parts of it seem to be growing a bit. ...

Donnelley Acquires Pro Line Printing for $122 Million
Feb 28, 2008 8:00 AM
R.R. Donnelley & Sons Co. will acquire Pro Line Printing Inc., a producer of inserts for $122 million. ...

Latin-Pak Moves Into Mobile Marketing
Feb 25, 2008 8:25 AM
Latin-Pak has introduced a mobile marketing program for targeting Hispanic consumers. ...

Insert Media Livens Up
Feb 12, 2008 8:09 AM, By Jim Emerson
Insert media account management activity has been hotter than its usual tepid self during the last few weeks. Several large accounts have moved to new managers, while new programs have come on the market. ...

Vertis Research: Ad Inserts Influence More Than TV
Jan 15, 2008 7:56 AM
Advertising inserts have surpassed television to become the most influential media for consumers, based on research findings released by the marketing services firm Vertis Communications. ...

L.A. Times, Valassis Expand Spanish-Language Shared Mail Program
Jan 9, 2008 8:10 AM
The Los Angeles Times Media Group and Valassis will expand their insert program, which currently reaches 350,000 households, to 500,000 households effective Feb. 1. The new subscribers will receive a Spanish-language version, "Hoy Fin de Semana." ...

British Library Books Carry Insert Advertising
Nov 5, 2007 8:05 AM
Howse Jackson Marketing Ltd. plans to expand a new insert media program for distributing advertising inside of library books in the United Kingdom -- nationwide by the middle of next year. ...

Direct Media Names O'Reilly VP of Insert Management
Oct 12, 2007 7:50 AM
Direct Media has named Nancy O'Reilly to vice president of its insert management group. ...

Royal Treatment
Aug 1, 2007 12:00 PM, Beth Negus Viveiros
Prince ran his own version of a DM campaign last month, with a very simple call to action: Listen. The music icon chose to distribute 3 million free copies ...