How to Build Your E-Zine List 

Permission to send e-zines or e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission to send your e-zine is by having people sign up with the understanding that they want to receive e-mail from you....

How to Write an E-zine Your Subscribers Will Love (or at Least Open and Read) 

For many marketers, the fastest way to build a house list of opt-in e-mail names and addresses—an absolute necessity for online marketing—is with the offer of a free subscription to an online newsletter or e-zine....

How to Start and Run an E-Zine 

E-ZINE IQ recently talked with David Fish, CEO of IMN, to get his thoughts on what he calls informative marketing. He believes that an e-zine is “a little bit different than an e-mail blast or event-triggered marketing, although it relates to both of them.” Here’s his personal seminar on what it takes to launch and run an e-zine....

E-zine Education 

WE'VE ALL GOTTEN them. Some of us, to our vexation and bewilderment, have produced them: e-mail marketing newsletters that fail to keep recipients opening and clicking over time. Here are some simple things you can do to create an e-zine that looks great, and works even better....

Designing and Formatting E-Zines 

Your approach to e-zine design must be fundamentally different from print, direct marketing or even Web page design. The reason is simple: Your customers’ experience with e-mail is fundamentally different than with those other media....

The Pros and Cons of HTML in E-Zines 

Should you build your e-zine using HTML or text-only...

Tips for Building E-Zines 

Marketers who want to develop e-zines -- a.k.a. online newsletters -- would do best just to launch them quickly, despite imperfections, and smooth them out later, according to Bob Bly, direct marketing copywriter and e-zine developer....

The New E-zine Metric 

Today, CMOs are demanding more from metrics they use every day. Open rates and clickthroughs are only part of the equation: They need to know if the e-zine is contributing to actual sales. And it'd help if they could see if and how customers are interacting with the content....

The Ezine Directory 

The Ezine Directory is a free resource for ezine publishers and subscribers, and lists thousands of the best email newsletters available on the Internet....

EmailUniverse 

Ezine Strategies for Email Newsletter Publishers covering issues such as e-zine content, formatting, list management, promotion and revenue, with resource reviews and interviews with E-zine experts....

Ezine Articles 

A searchable Internet article directory with hundreds of articles on the subject of ezines. And you can submit articles from your ezine....