On the Fast-Forward Track
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
For many television viewers the digital video recorder is their very best friend. But to advertisers spending valuable budget dollars trying to reach ...

Tube Draws Future Students to Web
Jun 1, 2008 12:00 PM, By Beth Negus Viveiros
To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students ...

Direct Response Media Hires DiMatteo
Mar 31, 2008 8:00 AM
Direct Response Media Inc., a direct response television advertising agency, has named David DiMatteo group account director. ...

Quebec Insurer Launches DM Effort in Ontario
Mar 24, 2008 8:11 AM
Desjardins General Insurance Group, a large property and casualty insurance company based in Quebec, will launch a multi-channel marketing campaign this spring to expand into the Canadian province of Ontario. ...

Rene Aiu Becomes President and CEO at ShopNBC
Mar 4, 2008 7:57 AM
Rene Aiu has been appointed president and CEO for the TV shopping network ShopNBC With this appointment she also becomes a member of the board of directors. ...

Guthy-Renker Acquires Scalp Med
Jan 17, 2008 7:46 AM
Guthy-Renker has acquired Scalp Med, a hair restoration system for men and women from Modern Health Labs Inc., for an undisclosed sum. ...

Screen Scene
Jan 1, 2008 12:00 PM, Beth Negus Viveiros
“Today's stable and profitable subscription TV services are facing new competition from online and mobile entertainment services,” said In-Stat analyst Gerry Kaufhold in a statement. “The very nature of what consumers call ‘entertainment’ is undergoing a profound change ...

Cleaning Up
Dec 1, 2007 12:00 PM, By Beth Negus Viveiros
Flip on the TV late at night and take a look at the infomercials vying for your attention across the cable spectrum. Many of the spots look like they're ...

Backchannelmedia Tests Technology for TV and Internet Ads
Nov 19, 2007 7:50 AM
Backchannelmedia Inc. plans to begin testing technology for direct response television and Internet advertising in early 2008. ...

Lansing Out as ValueVision CEO; Firm Lowers Guidance
Oct 29, 2007 8:15 AM
William J. Lansing has stepped down as chief executive officer of ValueVision at the request of its board of directors. ...