Direct Mail

DM DISCIPLINES: Direct Mail

From creative and copy to production and postage, here’s your source for the latest on the media that started the direct marketing revolution.

How to Craft Stronger, More Compelling Offers
Dec 5, 2007 1:42 PM, By Ernest Nicastro
If you want to improve your direct mail response rate, the answer may be as simple as making a better offer. ...

FOCUS on

Small Lender Tries Direct Mail
Jul 1, 2008 12:00 PM, Larry Riggs
Equities First Holdings LLC wanted to persuade financial advisory firms to offer its new consumer borrowing plan. The question was how to get the word ...

A Bright Outlook
Jul 1, 2008 12:00 PM, By Larry Riggs
Outdoor Lighting Perspectives might be concerned that a lead-generation mailing program it started for its franchisees earlier this year was getting little ...

Get to know MFSANY
Jun 1, 2008 12:00 PM, Beth Negus Viveiros
WHAT Mailing and Fulfillment Service Association of New York MEMBERSHIP Fifty-four corporate members with 227 individual participants, including mailers, ...

Something to Build On
Jun 1, 2008 12:00 PM, By Larry Riggs
Fringe Benefit Group, an insurance company that covers less-than-full-time employees, is sending agents and brokers a branding/lead-generation mailing ...

Below the Line and Thriving
Jun 1, 2008 12:00 PM, By Jay Garner and Louis de Bellefeuille
It's no secret that in these tough economic times direct marketers have to be able to justify their investments. So it should be no surprise that their ...

The Father of Political Dam
Jun 1, 2008 12:00 PM, Ken Magill
Richard Viguerie became the father of political direct marketing because he hated asking people for money. In 1961 the then green Texan, as he describes ...

Testing the Waters
May 1, 2008 12:00 PM, By Larry Riggs
The Recreational Boating and Fishing Foundation's first direct mail campaign is aimed at persuading former fishing-license holders to renew. In March ...

CSG Systems to Acquire DataProse
Apr 18, 2008 7:12 AM
CSG Systems International Inc., a direct marketing services firm, will acquire DataProse Inc., a direct mail and billing statement services company, for $39 million. ...

Mail Promoting Unsecured Loans Rises 42%, Says Study
Apr 11, 2008 9:52 AM
In the fourth quarter, lenders send more direct mail offers for unsecured loan and credit line products than for secured loan and line products, according to a study by market researcher Mintel Comperemedia. ...

Credit Card Mail Falling, Says Study
Apr 4, 2008 8:10 AM
In January, the estimated number of mailings sent by credit card companies dropped another 3% from December, according to a new study from Mintel Comperemedia. ...

Direct Mail Primer

Check out these articles for tips on making the most out of your mail programs.

Study Outlines Retail E-mail Subscription Best Practices
Aug 1, 2007 8:56 AM
A new study outlines the ideal habits, actions that are out of favor, and emerging best practices among retailers that offer e-mail alerts. ...

Print Boosts E-mail, So Why Are You Doing it Wrong?
Nov 27, 2007 3:01 PM, By Ken Magill
Underwear merchant Bare Necessities recently tested coordinating a postcard campaign with e-mail to a segment of its customer file and saw a 15% increase in revenue. So why aren’t more marketers doing it? And of those who are, why are so many doing it so badly? ...

Seven Basic Tips for Finding Successful Lists
Nov 7, 2007 1:51 PM, By Fred Morath
You've read a lot about improving the performance of rented lists. Here are seven basic tips that you should consider even before you decide to acquire lists for any promotion. ...

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