Creative

DM DISCIPLINES: Creative

Learn the tricks of the trade on creative and copy from the best of the best, in the features and case histories offered here.

Military Coup
Apr 1, 2006 12:00 PM
Saatchi & Saatchi Singapore received the Maxwell Sackheim Best in Show Award last month at the 28th annual John Caples International Awards. The consumer ...

Twinkle, Twinkle
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
If the sky seemed so bright one night in June that you had to wear shades, blame the Direct Marketing Educational Foundation. Last month the DMEF handed ...

Tiptoeing Toward a Big Idea
Jul 1, 2008 12:00 PM, Thomas L. Collins
Those of you who are old enough and fortunate enough will recall that wonderful Danish pianist/humorist Victor Borge. He combined mischievous tricks at ...

Ugly Duck Call
Jun 1, 2008 12:00 PM, Beth Negus Viveiros
In March's Pushing the Envelope, I asked readers to share stories of ugly duck campaigns the types of efforts that might not win any beauty pageants but ...

How'd You Get Here?
Jun 1, 2008 12:00 PM, Beth Negus Viveiros
Back in the day, direct marketing wasn't typically a clear career path for recent college graduates. How did you end up in DM? This month we ask Sid Liebenson ...

A Futile Tug of War
May 1, 2008 12:00 PM, Thomas L. Collins
When I showed this Kyocera ad to another person, the reaction I got was Looks fine to me. And indeed it is moderately acceptable by the standard of yesterday's ...

Put It On
Apr 1, 2008 12:00 PM, Beth Negus Viveiros
If you think you've exhausted every possible place to splash your company's message, try this on for size. Wearable Video's Video Vest offers marketers ...

Beyond Brown Bags
Apr 1, 2008 12:00 PM, Beth Negus Viveiros
If you were a kid, which would you choose as your lunchtime attaché: a plain brown bag or a colorful sack featuring games, puzzles and cartoon characters? ...

Novel by Design
Apr 1, 2008 12:00 PM, BETH NEGUS VIVEIROS
Beginning writers typically are advised to write about what they know. That's a lesson Chip Kidd took to heart. Kidd is best known as a graphic designer ...

Site Slighted
Apr 1, 2008 12:00 PM, THOMAS L. COLLINS
It's a new print-ad world out there. It has been for 10 years now. But too many print advertisers still don't get it. They could be running what I now ...

The Unsinkable Andi Emerson Caples founder dies at 82
Apr 1, 2008 12:00 PM, Ray Schultz
She was a New England Emerson, she'd have you know. But Andi Emerson had a bohemian streak. It came out when she sipped wine and told of wild parties, ...

Inside or Outside

A look at the pros and cons of handling your creative inhouse, versus outsourcing to an agency. By Mary Ann Kleinfelter

Combo Platter
Apr 1, 2005 12:00 PM, BY MARY ANN KLEINFELTER
A question every direct marketing enterprise faces is whether to use in-house or outsourced creative. There's little doubt the desire to reduce costs ...

Agency Roundtables

Professionals from the country's top agencies meet in Direct's annual roundtable discussions.

Hot Creatives
Oct 15, 2004 12:00 PM, BY BETH NEGUS VIVEIROS
Creative directors are known for being forward thinking, and those Direct assembled in New York last month for our annual agency roundtable were no exception. ...

View From the Top
Oct 15, 2003 12:00 PM, BY BETH NEGUS VIVEIROS AND RAY SCHULTZ
When Direct gathered six of the industry's top DR agency honchos in one room for our first annual direct marketing agency roundtable, we weren't quite ...

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