DM Disciplines

DM DISCIPLINES

Cyber Stumping
Feb 1, 2008 12:00 PM, By Brian Quinton
In case you missed it, something very interesting happened in December at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The ...

Now What?
Feb 1, 2008 12:00 PM, By Keith Wardell
The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers. ...

The Cross-Channel Advantage
Aug 1, 2007 12:00 PM, By Stan Dolberg
The retail market has changed dramatically in recent years. Today just about every company that wants to stay relevant to its customer base is multichannel. This has made it essential for retailers of every stripe to optimize technology and business disciplines on the Web, in print catalogs, in brick-and-mortar stores — and beyond. ...

Marketing ROI

Have Brand, Will Travel
Apr 1, 2008 12:00 PM, Beth Negus Viveiros
With the dollar hitting new lows against other currencies, it seems the United States is headed for a recession. Does that mean direct marketers considering international expansion should put those plans on hold? Not necessarily. ...

Down and Dirty
Apr 1, 2008 12:00 PM, Beth Negus Viveiros
If you're a small marketer, chances are good you've got more promotional chutzpah than budget. The Complete Idiot's Guide to Guerrilla Marketing, by Susan ...

Jack's Facts
Mar 1, 2008 12:00 PM, Beth Negus Viveiros
At the DMA's recent Catalog on the Road Day in Cambridge, MA, Jack Rosenfeld told the audience that decades ago someone asked him what direct marketers' three biggest challenges were. Simple, he said. “Postage, postage, postage.” ...

Search/Web Marketing

Liquidity Acquires Geneva Group for $17 Million
Apr 11, 2008 9:46 AM
Liquidity Services Inc., an online auction marketplace for wholesale, surplus and salvage goods, will acquire the Geneva Group for $17 million. ...

MediaWhiz Buys LeadROI’s Lead Management System
Apr 10, 2008 9:28 AM
MediaWhiz, an online marketing company, has bought LeadROI's lead management system for an undisclosed sum. ...

TicketsNow Appoints Julia Vander Ploeg As Senior VP of Marketing
Apr 9, 2008 9:17 AM
Online ticket marketplace TicketsNow has hired Julia Vander Ploeg to serve as senior VP of marketing. Vander Ploeg will lead TicketsNow's strategic business initiatives in the areas of direct and brand marketing, advertising, promotions and merchandising, public relations, CRM, search, and affiliate marketing. ...

Direct Mail

Mail Promoting Unsecured Loans Rises 42%, Says Study
Apr 11, 2008 9:52 AM
In the fourth quarter, lenders send more direct mail offers for unsecured loan and credit line products than for secured loan and line products, according to a study by market researcher Mintel Comperemedia. ...

Credit Card Mail Falling, Says Study
Apr 4, 2008 8:10 AM
In January, the estimated number of mailings sent by credit card companies dropped another 3% from December, according to a new study from Mintel Comperemedia. ...

Stupid Media Watch: Journal Times Better Get With it
Apr 1, 2008 12:17 PM, By Ken Magill
Quick! Look out the window. What’s that, you ask? It’s flying pigs. Why are pigs flying? Because a consumer newspaper actually ran a well-reasoned opinion piece on direct mail. ...

CRM/Database Marketing

Humana to Open Tempe Call Center
Apr 14, 2008 6:02 AM
Humana will an 81,789-square-foot call center on April 21 in Tempe, AZ, according to the Phoenix Business Journal. ...

Post-Merger, Click Tactics and Intrasight Rebrand as ClickSquared
Apr 2, 2008 7:56 AM
Click Tactics, Inc. and Intrasight, two relationship marketing services firms that merged last September, have rebranded themselves under a single name, ClickSquared. The company is based in Waltham, MA. ...

An Original or a Copy?
Apr 1, 2008 12:00 PM, Richard H. Levey
Quick is FedEx Kinko's new business loyalty program the original or a copy? It's a little of both, actually. On April 2, the Dallas-based company is relaunching ...

Creative

Put It On
Apr 1, 2008 12:00 PM, Beth Negus Viveiros
If you think you've exhausted every possible place to splash your company's message, try this on for size. Wearable Video's Video Vest offers marketers ...

Beyond Brown Bags
Apr 1, 2008 12:00 PM, Beth Negus Viveiros
If you were a kid, which would you choose as your lunchtime attaché: a plain brown bag or a colorful sack featuring games, puzzles and cartoon characters? ...

Novel by Design
Apr 1, 2008 12:00 PM, BETH NEGUS VIVEIROS
Beginning writers typically are advised to write about what they know. That's a lesson Chip Kidd took to heart. Kidd is best known as a graphic designer ...

Lists/Data

Focus Worldwide Forms Alliance with Latin Lists
Apr 14, 2008 6:04 AM, By Jim Emerson
Focus Worldwide, the new international division of Focus USA, has entered a strategic alliance with Latin Lists, of Caracas, Venezuela. It is the first of several being formed by the U.S. company. ...

Indicia Buys Entire
Apr 11, 2008 9:49 AM
Indicia, a database marketing agency, has bought direct marketing agency Entire for an undisclosed sum. ...

F+W Publications Appoints MeritDirect to Manage Lists
Apr 11, 2008 9:35 AM
MeritDirect has been selected to represent a dozen magazine subscription lists and two master files for F+W Publications Inc., effective April 15. ...

FOCUS on

E-mail Marketing

Yahoo to Acquire IndexTools
Apr 10, 2008 9:29 AM
Yahoo Inc. will acquire Tensa Kft., a Hungarian marketer of Web analytics software which does business as IndexTools. ...

AOL’s New Blog: Can You Say Opaque?
Apr 8, 2008 12:03 PM, By Ken Magill
AOL launched an official postmaster blog last week that is probably a must-bookmark site for any e-mail marketer. However, let’s hope the quality of the information improves from what has been posted so far. ...

Shop.org Study Shows Healthy E-mail Metrics
Apr 8, 2008 11:59 AM, By Ken Magill
E-mail to house files is the No. 1 marketing tactic used by online retailers with 92% saying they use it and 93% saying they plan to give it higher priority in 2008, according to Shop.org’s State of Retailing Online 2008: Marketing Report. ...

Print/Production

Quebecor Gets Final Approval For $1 Billion Financing
Apr 2, 2008 7:53 AM
Quebecor World Inc. of Montreal has received final approval for the $1 billion debtor-in-possession financing. ...

Quebecor Closes Magalog Printing Facility
Apr 1, 2008 7:55 AM
Quebecor World Inc. announced Monday that it has begun closing a magalog printing facility in Quebec as part of a corporate restructuring plan under way. ...

Donnelley Acquires Pro Line Printing for $122 Million
Feb 28, 2008 8:00 AM
R.R. Donnelley & Sons Co. will acquire Pro Line Printing Inc., a producer of inserts for $122 million. ...

DRTV/Radio

Direct Response Media Hires DiMatteo
Mar 31, 2008 8:00 AM
Direct Response Media Inc., a direct response television advertising agency, has named David DiMatteo group account director. ...

Quebec Insurer Launches DM Effort in Ontario
Mar 24, 2008 8:11 AM
Desjardins General Insurance Group, a large property and casualty insurance company based in Quebec, will launch a multi-channel marketing campaign this spring to expand into the Canadian province of Ontario. ...

Rene Aiu Becomes President and CEO at ShopNBC
Mar 4, 2008 7:57 AM
Rene Aiu has been appointed president and CEO for the TV shopping network ShopNBC With this appointment she also becomes a member of the board of directors. ...

Insert Media

Inserts Holding Steady, Experts Say
Apr 3, 2008 7:58 AM, By Larry Riggs
Even with recent industry consolidations over the past few years and a looming recession, insert marketing is holding its own and some parts of it seem to be growing a bit. ...

Donnelley Acquires Pro Line Printing for $122 Million
Feb 28, 2008 8:00 AM
R.R. Donnelley & Sons Co. will acquire Pro Line Printing Inc., a producer of inserts for $122 million. ...

Latin-Pak Moves Into Mobile Marketing
Feb 25, 2008 8:25 AM
Latin-Pak has introduced a mobile marketing program for targeting Hispanic consumers. ...

DR Print

Transcontinental Names Pope Marketing Director
Sep 28, 2007 8:32 AM
Transcontinental Printing Inc. has named Tamara Pope director of marketing for its printing, marketing products and services sector. ...

Claiborne Chief to Head Talbots
Jul 3, 2007 8:21 AM
The Talbots Inc. has appointed Liz Claiborne Inc. president Trudy Sullivan as the new chief executive officer for the company, which owns the Talbots and J.Jill apparel brands. ...

AeroGrow Mails Over 50,000 Copies of Debut Print Catalog
Jun 22, 2007 8:25 AM
AeroGrow International Inc., an online agricultural marketer, has unveiled its first print catalog and mailed more than 50,000 copies to its house file. ...

Telemarketing

Telemarketers Tap Tommy Tutone: 867-5309 Comes Up In Caller ID: News Journal
Mar 12, 2008 7:55 AM
Remember the ‘80s? Consumers in Delaware have been receiving a rude reminder of the pop hit “867-5309/Jenny”. ...

ICT Expands Canadian Telemarketing With Payroll Rebate
Mar 4, 2008 8:00 AM
ICT Group Inc. plans to add 200 new telemarketing jobs in Canada because it has obtained a contract to provide customer service for Bell Mobility the wireless division of Bell Canada. ...

Telephone Bill Collector Boosts Take
Feb 25, 2008 8:20 AM
Portfolio Recovery Associates Inc. reported a 14% increase in call center debt collections during the fourth quarter. ...

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