Direct Mail Articles
Australia Post Pushes 3-D Mail
Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote...
Credit Card Mailings to Fall 20%: Synovate
US households will have received approximately 4.2 billion direct mail offers for new credit cards during all of 2008, a 20% decrease from 5.2 billion offers last year, projected market research company Synovate. ...
Layoffs Follow Valassis Communications’ Loss
Valassis Communications will reduce its United States workforce by 3%, according to forms filed with the Securities and Exchange Commission. ...
Credit Card Direct Mail Volume Falls 28%
The total estimated direct mail volume for credit card acquisition offers reached only 1.34 billion during the third quarter, a 28% decrease from last year, according to market research firm Mintel Comperemedia....
Grove Acquires U.K. Marketing Firm GI Solutions
Grove Industries has acquired one of the UK’s leading direct marketing services companies, for an undisclosed sum, according to wire service reports....
Torstar Reports More Than $2 Million Loss
Torstar Corp. posted a net loss of $2.7 million Canadian ($2.2 million) for the third quarter, compared to net income of $8.4 million Canadian ($6.9 million) in the prior year....
IWCO Shutters NC Plant, Axing 380 Positions
IWCO Direct, a printer and direct mail services company, has closed its facility in Elm City, NC, laying off 380 employees....
Chicago Tribune, Valassis Combine Shared Mailers
In a sign that the shared advertising mail market is getting rough, the Chicago Tribune announced it is combining its midweek ShopLocal mail program with advertising inserts from Valassis's RedPlum direct mail program.,...
Valassis Sells French Operations to HighCo
Valassis has sold its French subsidiaries to HighCo, a French marketing services firm. Complete details of the sale...
Postal Carrier Pleads Guilty to Hoarding Direct Mail
If marketers in the Raleigh, NC area have been wondering why response rates in certain neighborhoods have been non-existent, now they have a possible explanation. A 58-year-old former mail carrier admitted yesterday in federal court that he had stashed thousands of pieces of commercial mail at his home ...
Credit Card Mail Volume Drops For Third Consecutive Quarter: Mintel
For the third straight quarter, the number of credit card solicitations mailed to Americans has declined. Acquisition mailings dropped from 1.67 billion pieces in this year’s first quarter to 1.54 billion in the second quarter...
Mortgage, Home Equity Direct Mail Drop By Half: Study
Mortgage and home equity lenders sent approximately 750 million secured loan offerings between January and June 2008, half the 1.5 billion during the first six months of 2007, according to a new study...
Transcontinental Direct Cuts 50 Jobs: Report
Direct marketing services provider Transcontinental Direct USA is cutting 50 positions from its Orwigsburg, Hamburg and Reading PA locations, according to The Republican and Herald newspaper. ...
USPS Debuts Legal-Sized Envelopes For Quick Delivery
The U.S. Postal Service now offers envelopes for those wishing to send legal-sized documents via overnight or two-day delivery service. ...
Mail Format Report Shows Postcard Still Dominates
The postcard leads among direct mail control formats, according to a new study. But look for online channels to continue take an increasingly important role among mailers....
Mortgage Rates In Mail Solicitations Drop: Study
The Federal Reserve System’s rate cuts are having an effect – on direct mail solicitations for mortgages. According to a new study, the average rate offered for fixed-rate mortgages during the first quarter of 2008 was 6.22%, a drop from the 7.14% average seen during fourth-quarter 2008....
Financial Services Mailings Drop in First Quarter
Financial services firms sent out 4.19 billion pieces of mail during first-quarter 2008, a healthy drop from the 4.79 billion pieces mailed in first-quarter 2007, according to industrial research firm Mintel Comperemedia....
E-Mail Gains In Usage But Traditional DM Media Decline: Survey
E-mail has become the top medium for direct marketers, judging by Direct’s annual forecast survey. Of the firms polled, 72% send e-mail to customers, a 10% increase over 2007, and 50% to prospects, a 9% hike. ...
Short Cuts
Valassis extends its president and CEO's contract; Canada Post launches green program....
Testing the Waters
The Recreational Boating and Fishing Foundation's first direct mail campaign is aimed at persuading former fishing-license holders to renew. In March...
Mail Services Firm Impact Acquires ZipSort
Impact, a direct mail services provider based in Minneapolis, has acquired the statement processing, laser operation and lettershop capabilities of ZipSort Inc. ...
CSG Systems to Acquire DataProse
CSG Systems International Inc., a direct marketing services firm, will acquire DataProse Inc., a direct mail and billing statement services company, for $39 million. ...
Mail Promoting Unsecured Loans Rises 42%, Says Study
In the fourth quarter, lenders send more direct mail offers for unsecured loan and credit line products than for secured loan and line products, according to a study by market researcher Mintel Comperemedia. ...
Credit Card Mail Falling, Says Study
In January, the estimated number of mailings sent by credit card companies dropped another 3% from December, according to a new study from Mintel Comperemedia....
Stupid Media Watch: Journal Times Better Get With it
Quick! Look out the window. What’s that, you ask? It’s flying pigs. Why are pigs flying? Because a consumer newspaper actually ran a well-reasoned opinion piece on direct mail....
