Canadian Firm Backs Insurance DM Venture in China
Oct 1, 2007 9:49 AM
Oxford Investments Holdings Inc. has provided financial backing for its joint venture partner Guangzhou Hongxin Insurance Agency to launch a direct marketing program in China. ...

NeuroPower Acquires PriMetrica Asian Operation
Apr 5, 2007 7:56 AM
NeuroPower Inc. has acquired Asian direct marketing and database services provider PriMetrica Asia Pacific, according to news reports. ...

ValueClick Pays $13 Million to Acquire Shopping.net
Dec 5, 2006 8:25 AM
ValueClick Inc. has acquired London-based Shopping.net for approximately $13.3 million in cash. ...

Silicon Valley Firm in Alliance with Mitsui to Boost Search Marketing in Japan
Nov 7, 2006 6:19 AM
Efficient Frontier Inc., a Mountain View, CA-based search marketing technology firm, has formed a strategic alliance with Vixia Inc., an e-mail marketing subsidiary of the Japanese conglomerate Mitsui & Co. ...

We Are the World
Nov 1, 2006 12:00 PM, BY RICHARD H. LEVEY
Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction ...

AdLink Acquires CibleClick for $4.6 Million
Oct 22, 2006 9:00 PM
AdLink Internet Media AG, a German online marketing firm, has acquired CibleClick Performances S.A., Paris, for 3.6 million euros ($4.6 million). ...

Live From DMA06: Spanish, Japanese Programs Give DMA Annual an International Flavor
Oct 18, 2006 9:21 AM, By Richard H. Levey
Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. ...

Live From DMA06: FEDMA Set to Begin Research Initiatives
Oct 17, 2006 9:57 AM, By Beth Negus Viveiros
The Federation of European Direct Marketing Association is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of DM on the group's 25 member DM associations. ...

Office Depot Acquires Chinese Direct Marketer
Sep 29, 2006 8:01 AM
Office Depot has acquired AsiaEC, a large office supplies direct marketer in China. ...

Western Europe Online Market to Grow to $234 Million by 2010
Sep 29, 2006 7:47 AM
Online marketers in Western Europe will sell $97 billion worth of products and services in 2006, a 37% increase over last year, according to market research firm EMarketer. ...