Something to Build On
Jun 1, 2008 12:00 PM, By Larry Riggs
Fringe Benefit Group, an insurance company that covers less-than-full-time employees, is sending agents and brokers a branding/lead-generation mailing ...

PRIMARY CARE
Dec 1, 2007 12:00 PM, By Beth Negus Viveiros
A patient waiting in a cold, crowded doctor's office might not feel particularly chatty. But she's likely to feel a lot more friendly seated at her computer ...

NeutraHealth Enters DM With Health Products Acquisition
Jul 6, 2007 8:07 AM
NeutraHealth plc, a U.K.-based health supplements marketer, has acquired of Health Products for Life Ltd. (www.healthproductsforlife.com), an online vitamins and supplements marketer, for about $934,000. ...

Sawtooth Launches Division for Healthcare Advertising
Jun 26, 2007 8:20 AM
Sawtooth Group has launched Sawtooth Health, a new division to focus on marketing for hospitals, medical centers and other healthcare systems. ...

Merkle Signs Account Contract With Research Hospital
Jun 19, 2007 8:20 AM
The National Jewish Medical and Research Center, based in Denver, has retained Merkle to serve as database marketing agency of record and develop direct marketing fundraising campaigns. ...

Web Doctor
Feb 1, 2007 12:00 PM, By Beth Negus Viveiros
Pharmaceutical marketers can spend millions to create commercials that target, say, every allergy sufferer who watches Desperate Housewives on Sunday ...

DigiMedical Solutions Names Rice VP of Technology
Dec 29, 2006 8:23 AM
DigiMedical Solutions Inc. has named Lloyd Rice vice president of technology. ...

Certified Diabetic Gets $2 Million in Financing
Dec 29, 2006 8:18 AM
Certified Diabetic Services Inc., a diabetic supplies and pharmaceuticals direct marketer, has closed a $2 Million private placement debt financing to be used to repay outstanding bank debt and provide working capital. ...

Harte-Hanks Names Zacharias Managing Director
Nov 26, 2006 8:27 PM
Harte-Hanks Inc. has promoted Mark Zacharias to managing director, direct marketing, in which he will lead the company's Shawnee, KS facility. ...

CVS to Buy MO Pharmacy Operator Caremark
Nov 2, 2006 9:07 AM
CVS Corp., the pharmacy chain, has acquired Caremark Rx Inc., for about $21 billion in stock. ...