Doing Right, in Style
Jul 1, 2008 12:00 PM, By Beth Negus Viveiros
Bill Bass has such strong faith in a multichannel strategy he's positively agnostic about where sales come from. The CEO of fair-trade clothing marketer ...

Whale Call
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
Carvel's Fudgie is swimming into mobile marketing this summer to promote the chain's new line of frozen drinks. Consumers who text to 78247 will receive ...

The Sweet Spot
Jun 1, 2008 12:00 PM, By Richard H. Levey
Some people can never get enough chocolate. But that doesn't mean they'll order it from a catalog especially one that arrives too often at certain times ...

Walk on Buy
May 1, 2008 12:00 PM, Beth Negus Viveiros
If you want people to buy more shoes, get them to walk more. That's the idea behind a new point-of-sale poster campaign launched last month by Consolidated ...

UNDER ATTACK
May 1, 2008 12:00 PM, By Beth Negus Viveiros
If you're a cataloger there's nowhere to run and nowhere to hide. Paper costs are up. Postal rate hikes come one after another. Fuel costs are through ...

Sparkling in Space
Oct 1, 2006 12:00 PM, BY BETH NEGUS VIVEIROS
THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That's what Jim Breakell, ...

What's in a Name?
Aug 1, 2006 12:00 PM, KATIE MULDOON
There's a most memorable scene from the movie Good Morning, Vietnam in which airman first class and disc jockey Adrian Cronauer (played by Robin Williams) ...

Catalog in a Big Box
May 1, 2006 12:00 PM, KATIE MULDOON
A WHILE BACK MY SISTER ASKED ME FOR AN ANNIVERSARY gift idea while we were shopping at a mall. At first I couldn't think of anything my husband and I ...

Granola With Style
May 1, 2006 12:00 PM, BY BETH NEGUS VIVEIROS
Direct spoke with Gordon recently about Viva Terra's beginnings and the challenges of starting up a catalog in today's economic environment. ...

First-Quarter Sales, Profits Drop at Blair
May 1, 2006 2:16 AM
Blair Corp., a national multichannel direct marketer of apparel and home products, saw a 4.5% decline in its net sales for the first quarter of 2006, the company announced. Sales for the period were $102.7 million, down from $107.6 million during the same quarter last year. ...