Small Lender Tries Direct Mail
Jul 1, 2008 12:00 PM, Larry Riggs
Equities First Holdings LLC wanted to persuade financial advisory firms to offer its new consumer borrowing plan. The question was how to get the word ...

Content Speculation
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
RSS feeds in e-mail newsletters are helping Forex Capital Markets (FXCM) push relevant information to currency speculators in foreign exchange markets, ...

A Bright Outlook
Jul 1, 2008 12:00 PM, By Larry Riggs
Outdoor Lighting Perspectives might be concerned that a lead-generation mailing program it started for its franchisees earlier this year was getting little ...

Johnny Be Good?
May 1, 2008 12:00 PM, Beth Negus Viveiros
Nearly half of the respondents to a survey from InfoUSAPoll.com think Republican John McCain would be the most small-business-friendly president out of ...

Get It Together
May 1, 2008 12:00 PM, By Ruth P. Stevens
In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple ...

B-to-B Marketer Follows the Money
Sep 27, 2006 1:46 PM, By Brian Quinton
Lead generation has been the name of the game in B-to-B online marketing for some time now. The long, complex decision cycles that precede most B-to-B purchases and the relatively high cost of the products have led most marketers to believe that they’re doing best by getting a name and phone number or e-mail address on the Web, then following that lead up offline. But like any other conversion, B-to-B marketers are showing a growing interest in being able to track those leads all the way to a terminal sale. ...

Doing Right, in Style
Jul 1, 2008 12:00 PM, By Beth Negus Viveiros
Bill Bass has such strong faith in a multichannel strategy he's positively agnostic about where sales come from. The CEO of fair-trade clothing marketer ...

Whale Call
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
Carvel's Fudgie is swimming into mobile marketing this summer to promote the chain's new line of frozen drinks. Consumers who text to 78247 will receive ...

The Sweet Spot
Jun 1, 2008 12:00 PM, By Richard H. Levey
Some people can never get enough chocolate. But that doesn't mean they'll order it from a catalog especially one that arrives too often at certain times ...

Chicago Is Game
Jul 1, 2008 12:00 PM, Beth Negus Viveiros
To some, Chicago may be just a city. But to others it's a brand. Mark Mitten, senior vice president, marketing and legacy for the Chicago 2016 Olympic ...

Sabre Acquires E-site Marketing
Jun 6, 2007 7:45 AM
Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed. ...

Anglo-American
Mar 1, 2007 12:00 PM, By Beth Negus Viveiros
It doesn't matter which side of the pond they're on. The first stop for most consumers planning a trip is the Internet. That's why VisitBritain, the United ...

Funny Business
Jun 1, 2008 12:00 PM, Beth Negus Viveiros
Let's face it: Most premiums are boring. Pens? Nah. T-shirts? Eh. Mugs? Zzzzzzzzzzzzz For the recent Night of Too Many Stars benefit for autism education, ...

PUBLIC OUTCRY
Feb 1, 2008 12:00 PM, By Beth Negus Viveiros
Maybe you're an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The ...

Doctors Without Borders Named Nonprofit of the Year
Aug 10, 2007 8:14 AM
The Nonprofit Federation of the Direct Marketing Association (DMANF) has named the US division of Doctors Without Borders/Médecins Sans Frontières its 2007 Nonprofit Organization of the Year. ...