Direct
advanced search
Advertising | Contact Us | Multichannel Merchant Magazine | DM Buyer's Guide | E-Newsletters | Subscribe
UNDER ATTACK
May 1, 2008 12:00 PM, By Beth Negus Viveiros
If you're a cataloger there's nowhere to run and nowhere to hide. Paper costs are up. Postal rate hikes come one after another. Fuel costs are through ...

From the May Issue
News
Court Approves Sharper Image Auction
May 15, 2008 7:37 PM, By Larry Riggs
A U.S. bankruptcy judge has granted permission for the sale of Sharper Image assets at an auction in New York on May 28. ...
Penney Income Drops Nearly 50%
May 15, 2008 7:34 PM
J. C. Penney Co. Inc. posted net income of $120 million for the first quarter, a 49.6% decrease from $238 million in the prior year. ...
Small Firms Have Hard Time With Followup, Says Survey
May 15, 2008 7:23 PM
Small business owners said the number one frustration they face daily when it comes to sales and marketing is the inability to consistently follow up with prospects, according to a survey from software supplier Infusionsoft. ...
Ur ban Outfitters’ Income Grows in Quarter
May 15, 2008 7:18 PM
Urban Outfitters Inc. reported net income of $42.6 million for the first quarter, an increase over $29.4 million last year. ...
Mail Stream: A Report on Incoming Direct Mail
May 12, 2008 1:03 PM, By ParadyszMatera and Direct Newsline
A recent membership mailing from Solomon R. Guggenheim Museum offers recipients a “Free Pass to a private viewing…” as well as a freemium postcard of Vincent van Gogh’s Mountains at Saint-Remy. Native Peoples magazine has sent out ...

Opinions/Columnists
EEC: Standards? We Don’t Need No Stinkin’ Standards
May 13, 2008 3:51 PM, By Ken Magill
The Email Experience Council has some splainin’ to do. The group’s co-chair Jeanniey Mullen last week claimed a spam e-mail sent to members by women’s lifestyle publication VIV was a one-time “free gift” and that multiple issues of the unsolicited magazine received by members was simply a case of “good intentions gone bad.” ...
Loose Cannon: For DMers, No Incentive At All
May 11, 2008 9:05 PM, By Richard H. Levey
There is no delicate way to eat beef jerky in public. Visitors to the New York Incentive Rewards & Recognition Show would have done well to remember this. Omaha Steaks hosted one of the first booths to greet attendees on the exhibit floor, and was handing out samples of edible leather. Tasty, yes, but the results weren’t pretty. ...
Survival
May 1, 2008 12:00 PM, Ray Schultz
This is not a happy time for catalog marketers. Yes, they got a break on postal rates (as if any rate hike can be called a break). But paper prices are ...
Fishy But in a Good Way
Feb 1, 2008 12:00 PM, BETH NEGUS VIVEIROS
I've come to the realization that I have no right to be impatient with my toddler sons' short attention spans mainly because I'm not sure if my own is ...
Letters to the Editor
May 13, 2008 8:40 PM
Letters in response to "Loose Cannon: For DMers, No Incentive At All (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-dmers-no-incentive-0512/) ...

ListFinder
Listline e-Newsletter 5/15
May 15, 2008 9:13 AM
Moose River Media has appointed Direct Media Inc. to manage a list of 33,600 subscribers to Landscape Construction, a magazine for contractors and landscaping professionals. Information Refinery Inc. was the prior list manager. ...
Listline e-Newsletter 5/14
May 14, 2008 9:37 AM
Advanstar Communications Inc. appointed MeritDirect to manage three files for the Center for Business Intelligence, a conference company it recently acquired. ...
Listline e-Newsletter 5/13
May 13, 2008 2:58 PM
Lake Group Media Inc. now manages a list for City Harvest, a New York organization that collects excess food for the needy from farms, manufacturers, wholesalers, stores and restaurants. ...

Search Engine Marketing
UNDER ATTACK
May 1, 2008 12:00 PM, By Beth Negus Viveiros
If you're a cataloger there's nowhere to run and nowhere to hide. Paper costs are up. Postal rate hikes come one after another. Fuel costs are through ...
Online Shoppers Gripe About Products, Customer Service in Survey
Apr 26, 2008 3:27 PM
What do consumers dislike about the online shopping experience? It’s simple. Almost a quarter of those polled by Opinion Research Corp. in its latest Ouch Point survey cited items that bear little resemblance to their image on the Internet. ...

E-mail
E-mail Killers Strike Again
May 1, 2008 12:00 PM, By Ken Magill
Is there anything e-mail related that spammers can't ruin? First they killed graphics; Internet service providers block them. Now they've apparently wrecked ...
Colorado Governor Signs Anti-Spam Bill
Apr 26, 2008 3:37 PM, By Ken Magill
Colorado Gov. Bill Ritter last week signed an anti-spam bill into law apparently aiming to give Internet service providers and the state’s attorney general a stronger weapon in the fight against spam while staying within the confines of the preemption provisions in the Can Spam Act of 2003. ...

Legal / Regulatory
Court Approves Sharper Image Auction
May 15, 2008 7:37 PM, By Larry Riggs
A U.S. bankruptcy judge has granted permission for the sale of Sharper Image assets at an auction in New York on May 28. ...
Judge Orders $49 Million Fine in Directory Listing Case
May 13, 2008 7:29 PM
A federal judge has ordered two individuals to pay more than $49 million for their role in a Canada-based scheme that allegedly duped American businesses into paying for business directories and listings they did not order, according to the Federal Trade Commission. ...

Disciplines
JCJ Debuts Eco-Friendly Marketing Unit
Apr 29, 2008 4:28 PM
JCJ Communications, Stafford, VA, a boutique marketing firm, has created Go Green Messaging, a division that will provide ecologically friendly marketing and consulting services. The company itself will use paper-free messaging. ...
Former AOL CMO Brandt Named Chairman of NAMG
Apr 16, 2008 8:00 AM
Jan Brandt has been named chairman of the board of North American Membership Group (NAMG), the world’s largest lifestyle affinity membership organization. ...

Most Popular Articles
• How Bath and Body Works Built its Massive E-mail File
• Do-Not-Track List: Dumbest Idea Ever
• Behind CBSSports.com's Massive E-mail Cleanup

More Popular Articles

Webinars
Three Steps to Finding Your Model Customer: Defining, Segmenting and Scoring
Apr 29, 2008 2:00 PM
Have you ever asked, “Who are my customers?” or “What’s my market penetration?” Those are tough questions. But the answers may be right at your fingertips. All you have to do is take a three-step approach to statistical modeling. ...
Challenges & Solutions for Catalogers in the Digital Age
Mar 25, 2008 2:00 PM
Changes in how consumers respond, research and buy products are having profound effect on traditional ways of doing business. Truly understanding the multi-channel world with search playing a larger and larger role in consumers' purchase decisions, and the major shift in how consumers order, is job one ...
8 Case Studies in 40 Minutes: Real-World Data Challenges and Solutions
Mar 18, 2008 2:00 PM
This fast-paced session will detail how 8 direct marketers solved mission-critical data challenges by leveraging best practices and creative thinking to transform data into actionable marketing insights. ...
Loose Cannon
Loose Cannon: For DMers, No Incentive At All
May 11, 2008 9:05 PM, By Richard H. Levey
There is no delicate way to eat beef jerky in public. Visitors to the New York Incentive Rewards & Recognition Show would have done well to remember this. Omaha Steaks hosted one of the first booths to greet attendees on the exhibit floor, and was handing out samples of edible leather. Tasty, yes, but the results weren’t pretty. ...

> More Loose Cannon

Resource Center
Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry.
>> Search Now
 
Mail Stream: A Report on Incoming Direct Mail

A recent membership mailing from Solomon R. Guggenheim Museum offers recipients a “Free Pass to a private viewing…” as well as a freemium postcard of Vincent van Gogh’s Mountains at Saint-Remy. Native Peoples magazine has sent out a double postcard soft offer subscription solicitation, consisting of a free trial issue and an offer for a one- or two-year subscription. And a People for the American Way mailer includes a letter from actress Kathleen Turner and a free poster of the U.S. Constitution. More  
blank

Articles on Environmentally-concious marketing initiatives from all of Penton's marketing websites.

This Month's Focus: GREEN MAILING
Greenie Points
Everyone should be concerned about the environment, but those in direct mail should be especially sensitive. After all, the first complaint many people make about direct mail is “Look at the waste...

More Green Pages:
Promo Magazine
Multichannel Merchant
Chief Marketer

Back to Top
Browse Issues
Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover
0
May 1, 2007 April 1, 2008 March 1, 2008 February 1, 2008 January 1, 2008 December 1, 2007 November 1, 2007
Browse Back Issues
Browse E-Newsletters
0 0 0 0
0
Subscribe 0 View Sample | Subscribe 0 View Sample | Subscribe
0

© 2008 Penton Media, Inc. Home | Penton Media Inc. | Contact Us | For Advertisers | For Search Partners | Privacy Policy